STATUS IS UPWEBSITE READINESS

Readiness check · Accelerate lane · weight 6

Modern image formats in use

On a homepage with at least three images, some images use WebP or AVIF (by file type, a <source> type, or an image-CDN format parameter).

Observed on
40%

of 23,554 measured sites

Top 1K sites
42%

219 measured

Top 1M band
41%

4,009 measured

Not measured
16,541

blocked, challenged or not applicable

Why it matters

WebP and AVIF are typically much smaller than JPEG or PNG at similar quality, and images are often the heaviest part of a page.

How to fix it

Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

How we check

On a homepage with at least three images, some images use WebP or AVIF (by file type, a <source> type, or an image-CDN format parameter).

Observed: WebP or AVIF images detected.

Not observed: No WebP or AVIF images detected.

Limit: Based on the homepage HTML delivered to an automated client; scripts that run later were not executed.

Stack-specific steps

  • WordPress: WordPress has supported WebP uploads since 5.8 and AVIF since 6.5; image plugins or the host can convert existing images.
  • Next.js: The next/image component serves optimized formats automatically.
  • Nuxt: Nuxt Image can output WebP and AVIF.
  • Cloudflare: Cloudflare Polish can convert images to WebP.
  • Vercel: Vercel Image Optimization serves modern formats.
  • Shopify: Shopify's image CDN can serve modern formats; follow Shopify's web performance guidance for themes.

By popularity band

Chrome UX Report bandObservedMeasured
Top 1K42%219
Top 5K38%1,042
Top 10K41%1,347
Top 50K39%10,361
Top 100K41%3,208
Top 500K40%3,368
Top 1M41%4,009

Categories most likely to do this

Categories least likely

By stack

By provider

Popular sites where we observed this

Sources and guides