XML sitemap discoverable

Why it matters

A sitemap helps search engines find new and updated pages, especially on large or frequently updated sites.

How to fix it

Generate an XML sitemap of canonical URLs, reference it in robots.txt and submit it in Google Search Console.

How we check

robots.txt lists a sitemap, or /sitemap.xml returns a sitemap or sitemap index.

Observed: Sitemap found.

Not observed: No sitemap found in robots.txt or at /sitemap.xml.

Limit: Only the standard location was requested, once, at the time of the check.

Categories most likely to do this

• Generative AI Chatbots & Assistants88%
• News & Media87%
• E-Commerce & Marketplaces87%
• Food & Grocery Delivery87%
• Smart Home & Lifestyle86%
• Hotels85%
• Audio & Music Streaming84%
• Design & Content Creation84%

Categories least likely

• Government Services42%
• Cloud Storage & File Transfer44%
• Search Engines60%
• Puzzles & Video Games60%
• Live Streaming60%
• Gaming Platforms & Consoles61%
• Business Tools61%
• Forums & Communities61%