sallybeauty.com

Readiness by lane

Green: sallybeauty.com. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for sallybeauty.com

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Harden

   TLS 1.3 negotiated

   Observed: The TLS connection negotiated TLSv1.2.

   Why it matters: TLS 1.3 removes legacy cipher suites and completes the handshake in fewer round trips, so it is both safer and faster for new connections.

   What to do: Enable TLS 1.3 on your CDN or server. Keep TLS 1.2 available for older clients unless you have checked your audience.

   On Cloudflare: Turn on TLS 1.3 under SSL/TLS > Edge Certificates.

   93% of E-Commerce & Marketplaces peers do this. Limit: Certificate and protocol were observed from one vantage point; CDNs can present different certificates by region.

   Guide: HTTPS and TLS Guide for Website Owners

2. Priority 2 · Enable

   Meta description written

   Observed: The homepage had no meta description.

   What to do: Write a short, specific description of the page for people, not a list of keywords.

   95% of E-Commerce & Marketplaces peers do this.

   Guide: Meta Titles and Descriptions That Match Search Intent

3. Priority 3 · Harden

   HSTS kept for at least a year

   Observed: The homepage response did not include a Strict-Transport-Security header.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   On Cloudflare: Enable HSTS under SSL/TLS > Edge Certificates > HTTP Strict Transport Security and raise max-age gradually.

   32% of E-Commerce & Marketplaces peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

4. Priority 4 · Enable

   Canonical URL declared

   Observed: The homepage did not declare a canonical URL.

   What to do: Add a self-referencing canonical link to every indexable page, using the final https:// URL.

   85% of E-Commerce & Marketplaces peers do this.

   Guide: Canonical Tags: A Decision Guide for Duplicate URLs

What sallybeauty.com already does well

Practices fewer than half of E-Commerce & Marketplaces peers use.

• DMARC policy enforces quarantine or rejectDMARC policy p=reject.39% of peers
• No render-blocking scripts in <head>Head scripts load without blocking.44% of peers

What we saw

Homepage checked

https://www.sallybeauty.com/

Homepage response

HTTP 200, after 1 redirect

TLS

TLSv1.2, HTTP/2

Certificate

Entrust Limited, 198-day validity, expiring 2027-03-25

CDN or edge

Cloudflare

DNS operators

Oracle Dyn

DMARC policy

p=reject

Homepage HTML

6 KB, br

Images on homepage

1 (png 1)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other E-Commerce & Marketplaces sites

• ivazplus.com52
• landi.ch52
• opensports.com.ar52
• tarnowiak.pl52
• tomiz.com52

E-Commerce & Marketplaces readiness benchmark