Website readiness profile · Snapshot 23 October 2026
alltrails.com
alltrails.com's public homepage, certificate and DNS checked against 31 practices and compared with 73 GPS Navigation & Maps sites.
- Readiness index
- 66/100
- Ahead of
- 45%
- Practices observed
- 17/30
- Popularity band
- Top 50K
GPS Navigation & Maps median 68
of measured GPS Navigation & Maps sites
1 of 31 could not be measured
Chrome UX Report top-sites list
Readiness by lane
Green: alltrails.com. Thin bar: GPS Navigation & Maps peer median.
Enable
95/100
Peers 81
Harden
48/100
Peers 57
Accelerate
74/100
Peers 63
Recover
0/100
Peers 14
Priority fixes for alltrails.com
Ordered by impact and by how common each practice is among peers.
Priority 1 · Harden
HSTS kept for at least a year
Observed: The homepage response did not include a Strict-Transport-Security header.
Why it matters: HSTS tells browsers to use HTTPS for your host on every later visit, which removes the window where a first HTTP request can be intercepted.
What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.
On Amazon CloudFront: Attach a response headers policy with Strict-Transport-Security to each distribution.
38% of GPS Navigation & Maps peers do this. Limit: Read from the homepage response only; other pages or regions may send different headers.
Priority 2 · Accelerate
No render-blocking scripts in <head>
Observed: The homepage <head> loaded 1 external script without async or defer.
What to do: Add defer to scripts that need the DOM, async to independent ones such as analytics, or move them to the end of the body.
On Next.js: Use the next/script component with an appropriate loading strategy.
63% of GPS Navigation & Maps peers do this.
Guide: Control Third-Party Scripts Before They Control Your Page
Priority 3 · Harden
Framing restricted
Observed: The homepage did not send frame-ancestors or X-Frame-Options, so other sites may frame it.
What to do: Send Content-Security-Policy: frame-ancestors 'self' (or a list of trusted origins). X-Frame-Options: SAMEORIGIN covers older browsers.
On Amazon CloudFront: Set frame options in a response headers policy.
50% of GPS Navigation & Maps peers do this.
Priority 4 · Harden
Certificate lifetime of 100 days or less
Observed: The certificate from Amazon had a 197-day validity period, longer than the 100-day maximum that applies from March 2027.
What to do: Move to automated issuance and renewal now, while you still have time to test it.
71% of GPS Navigation & Maps peers do this.
What alltrails.com already does well
Practices fewer than half of GPS Navigation & Maps peers use.
- Modern image formats in useWebP or AVIF images detected.35% of peers
- DMARC policy enforces quarantine or rejectDMARC policy p=quarantine.38% of peers
What we saw
- Homepage checked
- https://www.alltrails.com/
- Homepage response
- HTTP 200
- TLS
- TLSv1.3, HTTP/2
- Certificate
- Amazon, 197-day validity, expiring 2026-12-08
- CDN or edge
- Amazon CloudFront
- Platform or framework
- Next.js
- DNS operators
- Amazon Route 53
- DMARC policy
- p=quarantine
- Homepage HTML
- 399 KB, gzip
- Images on homepage
- 21 (svg 15, avif 3)
Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.
Stack and providers
Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.
All 31 checks
Select a gap for the method and fix. How each check works
Not observed 13
- HSTS kept for at least a year
- Certificate lifetime of 100 days or less
- CAA records limit who can issue certificates
- DNSSEC signed
- security.txt published
- X-Content-Type-Options: nosniff
- Framing restricted
- Content Security Policy present
- Referrer-Policy set
- HTTP/3 advertised
- No render-blocking scripts in <head>
- Reachable over IPv6
- Nameservers spread across providers
Observed 17
- HTTP requests move to HTTPS
- TLS 1.3 negotiated
- Certificate has more than 14 days left
- DMARC policy enforces quarantine or reject
- HTTP/2 negotiated
- HTML compressed
- Modern image formats in use
- Offscreen images lazy-loaded
- robots.txt published
- XML sitemap discoverable
- Canonical URL declared
- Meta description written
- Mobile viewport configured
- Structured data present
- Social preview image set
- Page language declared
- At most one redirect to the homepage
Not measured 1
- Static files cached for 30 days or more
Own alltrails.com?
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Live status for this site: Status Is Down: alltrails.com. This profile covers configuration only.