amazon.co.uk

Readiness by lane

Green: amazon.co.uk. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for amazon.co.uk

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Enable

   XML sitemap discoverable

   Observed: No sitemap was listed in robots.txt or found at /sitemap.xml.

   Why it matters: A sitemap helps search engines find new and updated pages, especially on large or frequently updated sites.

   What to do: Generate an XML sitemap of canonical URLs, reference it in robots.txt and submit it in Google Search Console.

   87% of E-Commerce & Marketplaces peers do this. Limit: Only the standard location was requested, once, at the time of the check.

   Guide: XML Sitemap Guide: Include Only URLs You Stand Behind

2. Priority 2 · Enable

   Meta description written

   Observed: The homepage had no meta description.

   What to do: Write a short, specific description of the page for people, not a list of keywords.

   95% of E-Commerce & Marketplaces peers do this.

   Guide: Meta Titles and Descriptions That Match Search Intent

3. Priority 3 · Enable

   Canonical URL declared

   Observed: The homepage did not declare a canonical URL.

   What to do: Add a self-referencing canonical link to every indexable page, using the final https:// URL.

   85% of E-Commerce & Marketplaces peers do this.

   Guide: Canonical Tags: A Decision Guide for Duplicate URLs

4. Priority 4 · Harden

   Framing restricted

   Observed: The homepage did not send frame-ancestors or X-Frame-Options, so other sites may frame it.

   What to do: Send Content-Security-Policy: frame-ancestors 'self' (or a list of trusted origins). X-Frame-Options: SAMEORIGIN covers older browsers.

   70% of E-Commerce & Marketplaces peers do this.

   Guide: A Practical Website Health Check for Owners

What amazon.co.uk already does well

Practices fewer than half of E-Commerce & Marketplaces peers use.

• security.txt publishedsecurity.txt with a contact found.7.6% of peers
• HSTS kept for at least a yearHSTS with a 549-day max-age covering subdomains.32% of peers
• DMARC policy enforces quarantine or rejectDMARC policy p=quarantine.39% of peers

What we saw

Homepage checked

https://www.amazon.co.uk/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

DigiCert, 197-day validity, expiring 2027-03-21

HSTS

max-age 549 days, includeSubDomains, preload

DMARC policy

p=quarantine

Homepage HTML

4 KB, gzip

Images on homepage

0

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other E-Commerce & Marketplaces sites

• agroads.com.ar65
• ahanonline.com65
• alo.bg65
• amazon.co.za65
• amazon.es65

E-Commerce & Marketplaces readiness benchmark