apoteket.se

Readiness by lane

Green: apoteket.se. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for apoteket.se

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Accelerate

   HTTP/2 negotiated

   Observed: The TLS handshake selected HTTP/1.1 instead of HTTP/2.

   Why it matters: HTTP/2 sends many files over one connection, which speeds up pages with lots of images, styles and scripts.

   What to do: Enable HTTP/2 on your CDN or server. Most CDNs do this by default.

   94% of E-Commerce & Marketplaces peers do this. Limit: Certificate and protocol were observed from one vantage point; CDNs can present different certificates by region.

   Guide: CDN Guide for Website Owners

2. Priority 2 · Harden

   TLS 1.3 negotiated

   Observed: The TLS connection negotiated TLSv1.2.

   What to do: Enable TLS 1.3 on your CDN or server. Keep TLS 1.2 available for older clients unless you have checked your audience.

   93% of E-Commerce & Marketplaces peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

3. Priority 3 · Harden

   HSTS kept for at least a year

   Observed: Strict-Transport-Security was sent with a max-age of 186 days, below the one-year benchmark.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   On Next.js: Add the header in the headers() option of next.config.js for all routes.

   32% of E-Commerce & Marketplaces peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

4. Priority 4 · Accelerate

   Offscreen images lazy-loaded

   Observed: The homepage had 33 images and none used loading="lazy".

   What to do: Add loading="lazy" to images below the fold. Do not lazy-load the main hero image, because that delays the largest visible element.

   72% of E-Commerce & Marketplaces peers do this.

   Guide: Lazy Loading Without Broken Pages

What apoteket.se already does well

Practices fewer than half of E-Commerce & Marketplaces peers use.

• DNSSEC signedDNSSEC delegation (DS record) present.7.7% of peers
• Nameservers spread across providersNameservers spread across more than one operator.11% of peers
• DMARC policy enforces quarantine or rejectDMARC policy p=reject.39% of peers

What we saw

Homepage checked

https://www.apoteket.se/

Homepage response

HTTP 200

TLS

TLSv1.2

Certificate

DigiCert, 198-day validity, expiring 2027-03-18

Platform or framework

Next.js

DNS operators

2 self-run or other nameserver domains

HSTS

max-age 186 days, includeSubDomains

DMARC policy

p=reject

Homepage HTML

429 KB, gzip

Images on homepage

33 (webp 33)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other E-Commerce & Marketplaces sites

• 100sp.ru60
• alvaromoreno.com60
• bandel-online.de60
• bid13.com60
• wtennis.com.br61

E-Commerce & Marketplaces readiness benchmark