cotta.jp

Readiness by lane

Green: cotta.jp. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for cotta.jp

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Enable

   Mobile viewport configured

   Observed: The homepage had no viewport meta tag, so phones may render it zoomed out.

   Why it matters: Without it, phones render the page at desktop width and shrink it, which makes text tiny and hard to use.

   What to do: Add <meta name="viewport" content="width=device-width, initial-scale=1"> and check the layout on small screens.

   98% of E-Commerce & Marketplaces peers do this. Limit: Based on the homepage HTML delivered to an automated client; scripts that run later were not executed.

   Guide: Responsive Web Design Checklist for Real Devices

2. Priority 2 · Accelerate

   Static files cached for 30 days or more

   Observed: A same-site stylesheet or script was cacheable for no max-age, short of the 30-day benchmark.

   What to do: Give versioned (fingerprinted) CSS, JavaScript, fonts and images Cache-Control: public, max-age=31536000, immutable, and change the file name whenever the content changes.

   On WordPress: Caching plugins or your host can set long browser cache lifetimes for theme and plugin assets.

   60% of E-Commerce & Marketplaces peers do this.

   Guide: Browser Caching Guide for Website Owners

3. Priority 3 · Accelerate

   Modern image formats in use

   Observed: The homepage had 132 images and none used WebP or AVIF.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   On WordPress: WordPress has supported WebP uploads since 5.8 and AVIF since 6.5; image plugins or the host can convert existing images.

   47% of E-Commerce & Marketplaces peers do this.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

4. Priority 4 · Harden

   DMARC policy enforces quarantine or reject

   Observed: The DMARC policy for cotta.jp was p=none, which asks receivers to take no action on failing mail.

   What to do: Publish DMARC with p=none and a reporting address first, fix any legitimate senders that fail SPF or DKIM alignment, then move to quarantine and finally reject.

   39% of E-Commerce & Marketplaces peers do this.

   Guide: A Practical Website Health Check for Owners

What cotta.jp already does well

Practices fewer than half of E-Commerce & Marketplaces peers use.

• HSTS kept for at least a yearHSTS with a 365-day max-age covering subdomains.32% of peers
• HTTP/3 advertisedHTTP/3 advertised.47% of peers

What we saw

Homepage checked

https://www.cotta.jp/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

Nijimo, Inc., 198-day validity, expiring 2027-04-04

CDN or edge

Google edge

Platform or framework

WordPress

DNS operators

Google Cloud DNS

HSTS

max-age 365 days, includeSubDomains, preload

DMARC policy

p=none

Homepage HTML

290 KB, gzip

Images on homepage

132 (jpg 104, png 14, gif 9)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other E-Commerce & Marketplaces sites

• ba-sh.com56
• br31.jp56
• clubhousegolf.co.uk56
• curama.jp56
• e-shop.gr56

E-Commerce & Marketplaces readiness benchmark