daraz.pk

Readiness by lane

Green: daraz.pk. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for daraz.pk

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Enable

   Mobile viewport configured

   Observed: The homepage had no viewport meta tag, so phones may render it zoomed out.

   Why it matters: Without it, phones render the page at desktop width and shrink it, which makes text tiny and hard to use.

   What to do: Add <meta name="viewport" content="width=device-width, initial-scale=1"> and check the layout on small screens.

   98% of E-Commerce & Marketplaces peers do this. Limit: Based on the homepage HTML delivered to an automated client; scripts that run later were not executed.

   Guide: Responsive Web Design Checklist for Real Devices

2. Priority 2 · Harden

   TLS 1.3 negotiated

   Observed: The TLS connection negotiated TLSv1.2.

   What to do: Enable TLS 1.3 on your CDN or server. Keep TLS 1.2 available for older clients unless you have checked your audience.

   93% of E-Commerce & Marketplaces peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

3. Priority 3 · Enable

   Canonical URL declared

   Observed: The homepage did not declare a canonical URL.

   What to do: Add a self-referencing canonical link to every indexable page, using the final https:// URL.

   85% of E-Commerce & Marketplaces peers do this.

   Guide: Canonical Tags: A Decision Guide for Duplicate URLs

4. Priority 4 · Enable

   Page language declared

   Observed: The homepage <html> element had no lang attribute.

   What to do: Set lang on the html element (for example lang="en") and on any sections in another language.

   96% of E-Commerce & Marketplaces peers do this.

   Guide: Website Accessibility Checklist for Owners

What daraz.pk already does well

Practices fewer than half of E-Commerce & Marketplaces peers use.

• HSTS kept for at least a yearHSTS with a 365-day max-age.32% of peers
• DMARC policy enforces quarantine or rejectDMARC policy p=quarantine.39% of peers
• No render-blocking scripts in <head>Head scripts load without blocking.44% of peers

What we saw

Homepage checked

https://www.daraz.pk/

Homepage response

HTTP 200

TLS

TLSv1.2, HTTP/2

Certificate

GlobalSign, 396-day validity, expiring 2027-04-11

DNS operators

1 self-run or other nameserver domain

HSTS

max-age 365 days

DMARC policy

p=quarantine

Homepage HTML

419 KB, gzip

Images on homepage

67 (webp 42, avif 41, jpg 38, png 28, gif 1)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other E-Commerce & Marketplaces sites

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• compuzone.co.kr60
• deraahstore.com60
• e-auction.by60

E-Commerce & Marketplaces readiness benchmark