falabella.com

Readiness by lane

Green: falabella.com. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for falabella.com

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Accelerate

   Static files cached for 30 days or more

   Observed: A same-site stylesheet or script was cacheable for 1 days, short of the 30-day benchmark.

   Why it matters: Returning visitors and later page views reuse cached files instead of downloading them again.

   What to do: Give versioned (fingerprinted) CSS, JavaScript, fonts and images Cache-Control: public, max-age=31536000, immutable, and change the file name whenever the content changes.

   On Cloudflare: Use Cache Rules to set edge and browser TTLs for static file paths.

   60% of E-Commerce & Marketplaces peers do this. Limit: Read from the homepage response only; other pages or regions may send different headers.

   Guide: Browser Caching Guide for Website Owners

2. Priority 2 · Accelerate

   Modern image formats in use

   Observed: The homepage had 60 images and none used WebP or AVIF.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   On Cloudflare: Cloudflare Polish can convert images to WebP.

   47% of E-Commerce & Marketplaces peers do this.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

3. Priority 3 · Harden

   HSTS kept for at least a year

   Observed: Strict-Transport-Security was sent with a max-age of 180 days, below the one-year benchmark.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   On Cloudflare: Enable HSTS under SSL/TLS > Edge Certificates > HTTP Strict Transport Security and raise max-age gradually.

   32% of E-Commerce & Marketplaces peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

4. Priority 4 · Accelerate

   Offscreen images lazy-loaded

   Observed: The homepage had 60 images and none used loading="lazy".

   What to do: Add loading="lazy" to images below the fold. Do not lazy-load the main hero image, because that delays the largest visible element.

   72% of E-Commerce & Marketplaces peers do this.

   Guide: Lazy Loading Without Broken Pages

What falabella.com already does well

Practices fewer than half of E-Commerce & Marketplaces peers use.

• DNSSEC signedDNSSEC delegation (DS record) present.7.7% of peers
• DMARC policy enforces quarantine or rejectDMARC policy p=reject.39% of peers
• Reachable over IPv6IPv6 address published.40% of peers

What we saw

Homepage checked

https://www.falabella.com/

Homepage response

HTTP 200, after 1 redirect

TLS

TLSv1.3, HTTP/2

Certificate

Let's Encrypt, 89-day validity, expiring 2027-01-08

CDN or edge

Cloudflare

Platform or framework

Next.js

DNS operators

Cloudflare

HSTS

max-age 180 days, includeSubDomains

DMARC policy

p=reject

Homepage HTML

960 KB, br

Images on homepage

60 (jpg 56, svg 2, png 1)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other E-Commerce & Marketplaces sites

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E-Commerce & Marketplaces readiness benchmark