fidelity.com

Readiness by lane

Green: fidelity.com. Thin bar: Insurance & Financial Planning peer median.

Priority fixes for fidelity.com

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Enable

   Mobile viewport configured

   Observed: The homepage had no viewport meta tag, so phones may render it zoomed out.

   Why it matters: Without it, phones render the page at desktop width and shrink it, which makes text tiny and hard to use.

   What to do: Add <meta name="viewport" content="width=device-width, initial-scale=1"> and check the layout on small screens.

   95% of Insurance & Financial Planning peers do this. Limit: Based on the homepage HTML delivered to an automated client; scripts that run later were not executed.

   Guide: Responsive Web Design Checklist for Real Devices

2. Priority 2 · Accelerate

   Static files cached for 30 days or more

   Observed: A same-site stylesheet or script was cacheable for 0 seconds, short of the 30-day benchmark.

   What to do: Give versioned (fingerprinted) CSS, JavaScript, fonts and images Cache-Control: public, max-age=31536000, immutable, and change the file name whenever the content changes.

   51% of Insurance & Financial Planning peers do this.

   Guide: Browser Caching Guide for Website Owners

3. Priority 3 · Enable

   Meta description written

   Observed: The homepage had no meta description.

   What to do: Write a short, specific description of the page for people, not a list of keywords.

   89% of Insurance & Financial Planning peers do this.

   Guide: Meta Titles and Descriptions That Match Search Intent

4. Priority 4 · Accelerate

   Modern image formats in use

   Observed: The homepage had 3 images and none used WebP or AVIF.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   43% of Insurance & Financial Planning peers do this.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

What fidelity.com already does well

Practices fewer than half of Insurance & Financial Planning peers use.

• Nameservers spread across providersNameservers spread across more than one operator.19% of peers
• Referrer-Policy setReferrer-Policy present.39% of peers

What we saw

Homepage checked

https://www.fidelity.com/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

DigiCert, 198-day validity, expiring 2027-05-05

CDN or edge

Akamai

DNS operators

Akamai Edge DNS, plus 2 self-run or other nameserver domains

HSTS

max-age 365 days, includeSubDomains

DMARC policy

p=reject

Homepage HTML

7 KB, gzip

Images on homepage

3 (gif 2, png 1)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other Insurance & Financial Planning sites

• afc.cl56
• findozor.net54
• kyoukaikenpo.or.jp58
• orientalinsurance.org.in55
• zurich.co.jp59

Insurance & Financial Planning readiness benchmark