frostbuddy.com

Readiness by lane

Green: frostbuddy.com. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for frostbuddy.com

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Harden

   HTTP requests move to HTTPS

   Observed: A request to http://frostbuddy.com/ was not redirected to HTTPS.

   Why it matters: Visitors who type the address or follow an old link start on unencrypted HTTP. A redirect moves them to the encrypted site before any cookies or form data are sent.

   What to do: Add a permanent (301 or 308) redirect from every http:// URL to the same https:// URL at your CDN, load balancer or web server.

   On Cloudflare: Turn on Always Use HTTPS under SSL/TLS > Edge Certificates.

   96% of E-Commerce & Marketplaces peers do this. Limit: Measured for the homepage only, from one location, at the time of the check.

   Guide: HTTPS and TLS Guide for Website Owners

2. Priority 2 · Accelerate

   Modern image formats in use

   Observed: The homepage had 100 images and none used WebP or AVIF.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   On Cloudflare: Cloudflare Polish can convert images to WebP.

   47% of E-Commerce & Marketplaces peers do this.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

3. Priority 3 · Harden

   HSTS kept for at least a year

   Observed: Strict-Transport-Security was sent with a max-age of 91 days, below the one-year benchmark.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   On Cloudflare: Enable HSTS under SSL/TLS > Edge Certificates > HTTP Strict Transport Security and raise max-age gradually.

   32% of E-Commerce & Marketplaces peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

4. Priority 4 · Harden

   DMARC policy enforces quarantine or reject

   Observed: The DMARC policy for frostbuddy.com was p=none, which asks receivers to take no action on failing mail.

   What to do: Publish DMARC with p=none and a reporting address first, fix any legitimate senders that fail SPF or DKIM alignment, then move to quarantine and finally reject.

   39% of E-Commerce & Marketplaces peers do this.

   Guide: A Practical Website Health Check for Owners

What frostbuddy.com already does well

Practices fewer than half of E-Commerce & Marketplaces peers use.

• DNSSEC signedDNSSEC delegation (DS record) present.7.7% of peers
• No render-blocking scripts in <head>Head scripts load without blocking.44% of peers
• Content Security Policy presentContent-Security-Policy present.48% of peers

What we saw

Homepage checked

https://frostbuddy.com/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

Let's Encrypt, 89-day validity, expiring 2026-12-25

CDN or edge

Cloudflare

Platform or framework

Shopify

DNS operators

Google Cloud DNS

HSTS

max-age 91 days

DMARC policy

p=none

Homepage HTML

973 KB, br

Images on homepage

100 (png 384, jpg 50)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other E-Commerce & Marketplaces sites

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• getninjas.com.br68
• gifi.fr68

E-Commerce & Marketplaces readiness benchmark