Website readiness profile · Snapshot 23 October 2026
ikea.com
ikea.com's public homepage, certificate and DNS checked against 31 practices and compared with 5,718 E-Commerce & Marketplaces sites.
- Readiness index
- 88/100
- Ahead of
- 99%
- Practices observed
- 25/29
- Popularity band
- Top 1K
E-Commerce & Marketplaces median 71
of measured E-Commerce & Marketplaces sites
2 of 31 could not be measured
Chrome UX Report top-sites list
Readiness by lane
Green: ikea.com. Thin bar: E-Commerce & Marketplaces peer median.
Enable
85/100
Peers 86
Harden
92/100
Peers 60
Accelerate
85/100
Peers 69
Recover
100/100
Peers 11
Priority fixes for ikea.com
Ordered by impact and by how common each practice is among peers.
Priority 1 · Enable
XML sitemap discoverable
Observed: No sitemap was listed in robots.txt or found at /sitemap.xml.
Why it matters: A sitemap helps search engines find new and updated pages, especially on large or frequently updated sites.
What to do: Generate an XML sitemap of canonical URLs, reference it in robots.txt and submit it in Google Search Console.
87% of E-Commerce & Marketplaces peers do this. Limit: Only the standard location was requested, once, at the time of the check.
Guide: XML Sitemap Guide: Include Only URLs You Stand Behind
Priority 2 · Accelerate
Modern image formats in use
Observed: The homepage had 36 images and none used WebP or AVIF.
What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.
On Cloudflare: Cloudflare Polish can convert images to WebP.
47% of E-Commerce & Marketplaces peers do this.
Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format
Priority 3 · Harden
X-Content-Type-Options: nosniff
Observed: The homepage response did not include X-Content-Type-Options: nosniff.
What to do: Send X-Content-Type-Options: nosniff on all responses and make sure each file is served with the correct Content-Type.
On Cloudflare: Add the header with a response header transform rule.
64% of E-Commerce & Marketplaces peers do this.
Priority 4 · Harden
Referrer-Policy set
Observed: The homepage response did not include a Referrer-Policy header.
What to do: Send Referrer-Policy: strict-origin-when-cross-origin unless you have a reason to share more.
20% of E-Commerce & Marketplaces peers do this.
What ikea.com already does well
Practices fewer than half of E-Commerce & Marketplaces peers use.
- security.txt publishedsecurity.txt with a contact found.7.6% of peers
- DNSSEC signedDNSSEC delegation (DS record) present.7.7% of peers
- Nameservers spread across providersNameservers spread across more than one operator.11% of peers
What we saw
- Homepage checked
- https://www.ikea.com/
- Homepage response
- HTTP 200
- TLS
- TLSv1.3, HTTP/2
- Certificate
- Google Trust Services, 90-day validity, expiring 2026-12-01
- CDN or edge
- Cloudflare
- Platform or framework
- Astro
- DNS operators
- 2 self-run or other nameserver domains
- HSTS
- max-age 365 days, includeSubDomains
- DMARC policy
- p=reject
- Homepage HTML
- 565 KB, br
- Images on homepage
- 36 (jpg 375, png 94, svg 1)
Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.
Stack and providers
Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.
All 31 checks
Select a gap for the method and fix. How each check works
Not observed 4
Observed 25
- HTTP requests move to HTTPS
- HSTS kept for at least a year
- TLS 1.3 negotiated
- Certificate has more than 14 days left
- Certificate lifetime of 100 days or less
- DNSSEC signed
- security.txt published
- DMARC policy enforces quarantine or reject
- Framing restricted
- Content Security Policy present
- HTTP/2 negotiated
- HTTP/3 advertised
- HTML compressed
- Static files cached for 30 days or more
- Offscreen images lazy-loaded
- No render-blocking scripts in <head>
- Reachable over IPv6
- Canonical URL declared
- Meta description written
- Mobile viewport configured
- Structured data present
- Social preview image set
- Page language declared
- At most one redirect to the homepage
- Nameservers spread across providers
Not measured 2
- CAA records limit who can issue certificates
- robots.txt published
Own ikea.com?
Re-run the checks after a change, keep a private action plan in a free workspace, or report a mistake.
Live status for this site: Status Is Down: ikea.com. This profile covers configuration only.