Website readiness profile · Snapshot 23 October 2026
its.co.uk
its.co.uk's public homepage, certificate and DNS checked against 31 practices and compared with 5,718 E-Commerce & Marketplaces sites.
- Readiness index
- 82/100
- Ahead of
- 90%
- Practices observed
- 24/31
- Popularity band
- Top 50K
E-Commerce & Marketplaces median 71
of measured E-Commerce & Marketplaces sites
0 of 31 could not be measured
Chrome UX Report top-sites list
Readiness by lane
Green: its.co.uk. Thin bar: E-Commerce & Marketplaces peer median.
Enable
87/100
Peers 86
Harden
85/100
Peers 60
Accelerate
73/100
Peers 69
Recover
100/100
Peers 11
Priority fixes for its.co.uk
Ordered by impact and by how common each practice is among peers.
Priority 1 · Accelerate
Static files cached for 30 days or more
Observed: A same-site stylesheet or script was cacheable for 10 seconds, short of the 30-day benchmark.
Why it matters: Returning visitors and later page views reuse cached files instead of downloading them again.
What to do: Give versioned (fingerprinted) CSS, JavaScript, fonts and images Cache-Control: public, max-age=31536000, immutable, and change the file name whenever the content changes.
On Cloudflare: Use Cache Rules to set edge and browser TTLs for static file paths.
60% of E-Commerce & Marketplaces peers do this. Limit: Read from the homepage response only; other pages or regions may send different headers.
Priority 2 · Accelerate
No render-blocking scripts in <head>
Observed: The homepage <head> loaded 3 external scripts without async or defer.
What to do: Add defer to scripts that need the DOM, async to independent ones such as analytics, or move them to the end of the body.
On WordPress: Since WordPress 6.3, scripts can be registered with a defer or async loading strategy.
44% of E-Commerce & Marketplaces peers do this.
Guide: Control Third-Party Scripts Before They Control Your Page
Priority 3 · Enable
Social preview image set
Observed: The homepage had no og:image, so shared links may show without a preview image.
What to do: Add Open Graph tags, including og:image with a 1200 x 630 image.
60% of E-Commerce & Marketplaces peers do this.
Priority 4 · Harden
CAA records limit who can issue certificates
Observed: No CAA record was found for its.co.uk, so any public certificate authority may issue for it.
What to do: Publish CAA records naming every CA you actually use, including the CAs your CDN uses for managed certificates. Add an iodef contact if you want reports.
On Cloudflare: Cloudflare documents which CAs its managed certificates need; include them in your CAA records.
16% of E-Commerce & Marketplaces peers do this.
What its.co.uk already does well
Practices fewer than half of E-Commerce & Marketplaces peers use.
- DNSSEC signedDNSSEC delegation (DS record) present.7.7% of peers
- Nameservers spread across providersNameservers spread across more than one operator.11% of peers
- HSTS kept for at least a yearHSTS with a 365-day max-age covering subdomains.32% of peers
What we saw
- Homepage checked
- https://its.co.uk/
- Homepage response
- HTTP 200
- TLS
- TLSv1.3, HTTP/2
- Certificate
- Google Trust Services, 90-day validity, expiring 2026-12-23
- CDN or edge
- Cloudflare, Google edge
- Platform or framework
- WordPress, BigCommerce
- DNS operators
- 2 self-run or other nameserver domains
- HSTS
- max-age 365 days, includeSubDomains, preload
- DMARC policy
- p=quarantine
- Homepage HTML
- 800 KB, br
- Images on homepage
- 153 (webp 78, jpg 21, png 16, svg 14)
Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.
Stack and providers
Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.
All 31 checks
Select a gap for the method and fix. How each check works
Not observed 7
Observed 24
- HTTP requests move to HTTPS
- HSTS kept for at least a year
- TLS 1.3 negotiated
- Certificate has more than 14 days left
- Certificate lifetime of 100 days or less
- DNSSEC signed
- DMARC policy enforces quarantine or reject
- X-Content-Type-Options: nosniff
- Framing restricted
- Content Security Policy present
- HTTP/2 negotiated
- HTTP/3 advertised
- HTML compressed
- Modern image formats in use
- Offscreen images lazy-loaded
- robots.txt published
- XML sitemap discoverable
- Canonical URL declared
- Meta description written
- Mobile viewport configured
- Structured data present
- Page language declared
- At most one redirect to the homepage
- Nameservers spread across providers
Own its.co.uk?
Re-run the checks after a change, or verify the site in a free workspace to save reports with history, compare against similar sites and competitors, and track a private action plan. What owners get.
Live status for this site: Status Is Down: its.co.uk. This profile covers configuration only.