pinterest.com

Readiness by lane

Green: pinterest.com. Thin bar: Social Media & Networking peer median.

Priority fixes for pinterest.com

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Enable

   XML sitemap discoverable

   Observed: No sitemap was listed in robots.txt or found at /sitemap.xml.

   Why it matters: A sitemap helps search engines find new and updated pages, especially on large or frequently updated sites.

   What to do: Generate an XML sitemap of canonical URLs, reference it in robots.txt and submit it in Google Search Console.

   64% of Social Media & Networking peers do this. Limit: Only the standard location was requested, once, at the time of the check.

   Guide: XML Sitemap Guide: Include Only URLs You Stand Behind

2. Priority 2 · Accelerate

   Modern image formats in use

   Observed: The homepage had 6 images and none used WebP or AVIF.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   34% of Social Media & Networking peers do this.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

3. Priority 3 · Accelerate

   Offscreen images lazy-loaded

   Observed: The homepage had 6 images and none used loading="lazy".

   What to do: Add loading="lazy" to images below the fold. Do not lazy-load the main hero image, because that delays the largest visible element.

   47% of Social Media & Networking peers do this.

   Guide: Lazy Loading Without Broken Pages

4. Priority 4 · Harden

   Certificate lifetime of 100 days or less

   Observed: The certificate from DigiCert Inc had a 197-day validity period, longer than the 100-day maximum that applies from March 2027.

   What to do: Move to automated issuance and renewal now, while you still have time to test it.

   60% of Social Media & Networking peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

What pinterest.com already does well

Practices fewer than half of Social Media & Networking peers use.

• CAA records limit who can issue certificatesCAA limits issuance to digicert.com.11% of peers
• Content Security Policy presentContent-Security-Policy present.28% of peers
• Referrer-Policy setReferrer-Policy present.29% of peers

What we saw

Homepage checked

https://www.pinterest.com/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

DigiCert, 197-day validity, expiring 2027-02-26

DNS operators

1 self-run or other nameserver domain

HSTS

max-age 730 days, includeSubDomains, preload

DMARC policy

p=reject

Homepage HTML

1,371 KB, br

Images on homepage

6 (jpg 12, png 3)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other Social Media & Networking sites

• chatnow.fr77
• linkedin.com79
• myfans.jp79
• wplace.live78
• x.com80

Social Media & Networking readiness benchmark