Website readiness profile · Snapshot 23 October 2026
redbull.com
redbull.com's public homepage, certificate and DNS checked against 31 practices and compared with 536 Entertainment & Video Streaming sites.
- Readiness index
- 75/100
- Ahead of
- 86%
- Practices observed
- 23/31
- Popularity band
- Top 50K
Entertainment & Video Streaming median 62
of measured Entertainment & Video Streaming sites
0 of 31 could not be measured
Chrome UX Report top-sites list
Readiness by lane
Green: redbull.com. Thin bar: Entertainment & Video Streaming peer median.
Enable
100/100
Peers 80
Harden
43/100
Peers 52
Accelerate
100/100
Peers 60
Recover
100/100
Peers 12
Priority fixes for redbull.com
Ordered by impact and by how common each practice is among peers.
Priority 1 · Harden
HTTP requests move to HTTPS
Observed: A request to http://www.redbull.com/ was not redirected to HTTPS.
Why it matters: Visitors who type the address or follow an old link start on unencrypted HTTP. A redirect moves them to the encrypted site before any cookies or form data are sent.
What to do: Add a permanent (301 or 308) redirect from every http:// URL to the same https:// URL at your CDN, load balancer or web server.
91% of Entertainment & Video Streaming peers do this. Limit: Measured for the homepage only, from one location, at the time of the check.
Priority 2 · Harden
HSTS kept for at least a year
Observed: The homepage response did not include a Strict-Transport-Security header.
What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.
31% of Entertainment & Video Streaming peers do this.
Priority 3 · Harden
Certificate lifetime of 100 days or less
Observed: The certificate from Sectigo Limited had a 198-day validity period, longer than the 100-day maximum that applies from March 2027.
What to do: Move to automated issuance and renewal now, while you still have time to test it.
50% of Entertainment & Video Streaming peers do this.
Priority 4 · Harden
Content Security Policy present
Observed: The homepage response did not include a Content-Security-Policy header.
What to do: Start with Content-Security-Policy-Report-Only to see what would break, tighten the policy over a few weeks, then enforce it.
18% of Entertainment & Video Streaming peers do this.
Guide: Payment Security and PCI DSS: What Website Owners Need to Know
What redbull.com already does well
Practices fewer than half of Entertainment & Video Streaming peers use.
- Nameservers spread across providersNameservers spread across more than one operator.12% of peers
- DMARC policy enforces quarantine or rejectDMARC policy p=reject.31% of peers
- Modern image formats in useWebP or AVIF images detected.32% of peers
What we saw
- Homepage checked
- https://www.redbull.com/
- Homepage response
- HTTP 200, after 1 redirect
- TLS
- TLSv1.3, HTTP/2
- Certificate
- Sectigo, 198-day validity, expiring 2027-02-27
- CDN or edge
- Akamai
- DNS operators
- Vercara UltraDNS, plus 2 self-run or other nameserver domains
- DMARC policy
- p=reject
- Homepage HTML
- 933 KB, gzip
- Images on homepage
- 35 (svg 6)
Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.
Stack and providers
Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.
All 31 checks
Select a gap for the method and fix. How each check works
Not observed 8
Observed 23
- TLS 1.3 negotiated
- Certificate has more than 14 days left
- DMARC policy enforces quarantine or reject
- X-Content-Type-Options: nosniff
- Framing restricted
- HTTP/2 negotiated
- HTTP/3 advertised
- HTML compressed
- Static files cached for 30 days or more
- Modern image formats in use
- Offscreen images lazy-loaded
- No render-blocking scripts in <head>
- robots.txt published
- XML sitemap discoverable
- Reachable over IPv6
- Canonical URL declared
- Meta description written
- Mobile viewport configured
- Structured data present
- Social preview image set
- Page language declared
- At most one redirect to the homepage
- Nameservers spread across providers
Own redbull.com?
Re-run the checks after a change, or verify the site in a free workspace to save reports with history, compare against similar sites and competitors, and track a private action plan. What owners get.
Live status for this site: Status Is Down: redbull.com. This profile covers configuration only.