rent.com

Readiness by lane

Green: rent.com. Thin bar: Real Estate & Property Listings peer median.

Priority fixes for rent.com

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Harden

   HSTS kept for at least a year

   Observed: The homepage response did not include a Strict-Transport-Security header.

   Why it matters: HSTS tells browsers to use HTTPS for your host on every later visit, which removes the window where a first HTTP request can be intercepted.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   On Amazon CloudFront: Attach a response headers policy with Strict-Transport-Security to each distribution.

   43% of Real Estate & Property Listings peers do this. Limit: Read from the homepage response only; other pages or regions may send different headers.

   Guide: HTTPS and TLS Guide for Website Owners

2. Priority 2 · Accelerate

   No render-blocking scripts in <head>

   Observed: The homepage <head> loaded 1 external script without async or defer.

   What to do: Add defer to scripts that need the DOM, async to independent ones such as analytics, or move them to the end of the body.

   On Next.js: Use the next/script component with an appropriate loading strategy.

   49% of Real Estate & Property Listings peers do this.

   Guide: Control Third-Party Scripts Before They Control Your Page

3. Priority 3 · Enable

   Social preview image set

   Observed: The homepage had no og:image, so shared links may show without a preview image.

   What to do: Add Open Graph tags, including og:image with a 1200 x 630 image.

   65% of Real Estate & Property Listings peers do this.

   Guide: SEO Checklist for a New Website

4. Priority 4 · Enable

   Structured data present

   Observed: The homepage had no JSON-LD structured data.

   What to do: Add JSON-LD for your organization and main content types, then test it with Google's Rich Results Test.

   57% of Real Estate & Property Listings peers do this.

   Guide: Structured Data Basics for Website Owners

What rent.com already does well

Practices fewer than half of Real Estate & Property Listings peers use.

• Content Security Policy presentContent-Security-Policy present.30% of peers

What we saw

Homepage checked

https://www.rent.com/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

Amazon, 197-day validity, expiring 2027-04-30

CDN or edge

Amazon CloudFront

Platform or framework

Next.js

DNS operators

Amazon Route 53

DMARC policy

p=reject

Homepage HTML

308 KB, gzip

Images on homepage

17

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other Real Estate & Property Listings sites

• bienici.com68
• estrenarvivienda.com69
• gratka.pl69
• livable.co.jp69
• tokkobroker.com69

Real Estate & Property Listings readiness benchmark