Website readiness profile · Snapshot 23 October 2026
target.com
target.com's public homepage, certificate and DNS checked against 31 practices and compared with 5,718 E-Commerce & Marketplaces sites.
- Readiness index
- 81/100
- Ahead of
- 88%
- Practices observed
- 21/29
- Popularity band
- Top 1K
E-Commerce & Marketplaces median 71
of measured E-Commerce & Marketplaces sites
2 of 31 could not be measured
Chrome UX Report top-sites list
Readiness by lane
Green: target.com. Thin bar: E-Commerce & Marketplaces peer median.
Enable
71/100
Peers 86
Harden
85/100
Peers 60
Accelerate
88/100
Peers 69
Recover
0/100
Peers 11
Priority fixes for target.com
Ordered by impact and by how common each practice is among peers.
Priority 1 · Enable
XML sitemap discoverable
Observed: No sitemap was listed in robots.txt or found at /sitemap.xml.
Why it matters: A sitemap helps search engines find new and updated pages, especially on large or frequently updated sites.
What to do: Generate an XML sitemap of canonical URLs, reference it in robots.txt and submit it in Google Search Console.
87% of E-Commerce & Marketplaces peers do this. Limit: Only the standard location was requested, once, at the time of the check.
Guide: XML Sitemap Guide: Include Only URLs You Stand Behind
Priority 2 · Accelerate
HTTP/3 advertised
Observed: The homepage did not advertise HTTP/3 through an Alt-Svc header.
What to do: Turn on HTTP/3 at your CDN. Browsers fall back to HTTP/2 automatically, so the risk is low.
47% of E-Commerce & Marketplaces peers do this.
Priority 3 · Harden
Certificate lifetime of 100 days or less
Observed: The certificate from GlobalSign nv-sa had a 198-day validity period, longer than the 100-day maximum that applies from March 2027.
What to do: Move to automated issuance and renewal now, while you still have time to test it.
70% of E-Commerce & Marketplaces peers do this.
Priority 4 · Enable
Social preview image set
Observed: The homepage had no og:image, so shared links may show without a preview image.
What to do: Add Open Graph tags, including og:image with a 1200 x 630 image.
60% of E-Commerce & Marketplaces peers do this.
What target.com already does well
Practices fewer than half of E-Commerce & Marketplaces peers use.
- CAA records limit who can issue certificatesCAA limits issuance to digicert.com, globalsign.com, sectigo.com.16% of peers
- Referrer-Policy setReferrer-Policy present.20% of peers
- HSTS kept for at least a yearHSTS with a 365-day max-age covering subdomains.32% of peers
What we saw
- Homepage checked
- https://www.target.com/
- Homepage response
- HTTP 200
- TLS
- TLSv1.3, HTTP/2
- Certificate
- GlobalSign, 198-day validity, expiring 2027-03-11
- Platform or framework
- Next.js
- DNS operators
- Akamai Edge DNS
- HSTS
- max-age 365 days, includeSubDomains
- DMARC policy
- p=reject
- Homepage HTML
- 441 KB, gzip
- Images on homepage
- 53
Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.
Stack and providers
Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.
All 31 checks
Select a gap for the method and fix. How each check works
Not observed 8
Observed 21
- HTTP requests move to HTTPS
- HSTS kept for at least a year
- TLS 1.3 negotiated
- Certificate has more than 14 days left
- CAA records limit who can issue certificates
- DMARC policy enforces quarantine or reject
- X-Content-Type-Options: nosniff
- Framing restricted
- Content Security Policy present
- Referrer-Policy set
- HTTP/2 negotiated
- HTML compressed
- Modern image formats in use
- Offscreen images lazy-loaded
- No render-blocking scripts in <head>
- Canonical URL declared
- Meta description written
- Mobile viewport configured
- Structured data present
- Page language declared
- At most one redirect to the homepage
Not measured 2
- Static files cached for 30 days or more
- robots.txt published
Own target.com?
Re-run the checks after a change, keep a private action plan in a free workspace, or report a mistake.
Live status for this site: Status Is Down: target.com. This profile covers configuration only.