visitdubai.com

Readiness by lane

Green: visitdubai.com. Thin bar: Travel Bookings & Trip Planning peer median.

Priority fixes for visitdubai.com

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Harden

   DMARC policy enforces quarantine or reject

   Observed: The DMARC policy for visitdubai.com was p=none, which asks receivers to take no action on failing mail.

   Why it matters: An enforcing DMARC policy helps receiving mail systems reject email that falsely claims to come from your domain, a common route for phishing your customers.

   What to do: Publish DMARC with p=none and a reporting address first, fix any legitimate senders that fail SPF or DKIM alignment, then move to quarantine and finally reject.

   50% of Travel Bookings & Trip Planning peers do this. Limit: Read from public DNS at the time of the check; records may have changed since.

   Guide: A Practical Website Health Check for Owners

2. Priority 2 · Accelerate

   Static files cached for 30 days or more

   Observed: A same-site stylesheet or script was cacheable for 0 seconds, short of the 30-day benchmark.

   What to do: Give versioned (fingerprinted) CSS, JavaScript, fonts and images Cache-Control: public, max-age=31536000, immutable, and change the file name whenever the content changes.

   49% of Travel Bookings & Trip Planning peers do this.

   Guide: Browser Caching Guide for Website Owners

3. Priority 3 · Accelerate

   Modern image formats in use

   Observed: The homepage had 7 images and none used WebP or AVIF.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   On Next.js: The next/image component serves optimized formats automatically.

   41% of Travel Bookings & Trip Planning peers do this.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

4. Priority 4 · Accelerate

   Offscreen images lazy-loaded

   Observed: The homepage had 7 images and none used loading="lazy".

   What to do: Add loading="lazy" to images below the fold. Do not lazy-load the main hero image, because that delays the largest visible element.

   62% of Travel Bookings & Trip Planning peers do this.

   Guide: Lazy Loading Without Broken Pages

What visitdubai.com already does well

Practices fewer than half of Travel Bookings & Trip Planning peers use.

• Reachable over IPv6IPv6 address published.36% of peers
• No render-blocking scripts in <head>Head scripts load without blocking.44% of peers
• HSTS kept for at least a yearHSTS with a 365-day max-age covering subdomains.46% of peers

What we saw

Homepage checked

https://www.visitdubai.com/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

Let's Encrypt, 89-day validity, expiring 2027-01-10

CDN or edge

Akamai

Platform or framework

Next.js, Sitecore

DNS operators

Akamai Edge DNS

HSTS

max-age 365 days, includeSubDomains, preload

DMARC policy

p=none

Homepage HTML

369 KB, gzip

Images on homepage

7 (jpg 7, svg 1, png 1)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other Travel Bookings & Trip Planning sites

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• sunweb.be64
• sunweb.nl64

Travel Bookings & Trip Planning readiness benchmark