woolwarehouse.co.uk

Readiness by lane

Green: woolwarehouse.co.uk. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for woolwarehouse.co.uk

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Accelerate

   Modern image formats in use

   Observed: The homepage had 112 images and none used WebP or AVIF.

   Why it matters: WebP and AVIF are typically much smaller than JPEG or PNG at similar quality, and images are often the heaviest part of a page.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   47% of E-Commerce & Marketplaces peers do this. Limit: Based on the homepage HTML delivered to an automated client; scripts that run later were not executed.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

2. Priority 2 · Harden

   HSTS kept for at least a year

   Observed: Strict-Transport-Security was sent with a max-age of 0 days, below the one-year benchmark.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   32% of E-Commerce & Marketplaces peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

3. Priority 3 · Enable

   Canonical URL declared

   Observed: The homepage did not declare a canonical URL.

   What to do: Add a self-referencing canonical link to every indexable page, using the final https:// URL.

   85% of E-Commerce & Marketplaces peers do this.

   Guide: Canonical Tags: A Decision Guide for Duplicate URLs

4. Priority 4 · Harden

   DMARC policy enforces quarantine or reject

   Observed: The DMARC policy for woolwarehouse.co.uk was p=none, which asks receivers to take no action on failing mail.

   What to do: Publish DMARC with p=none and a reporting address first, fix any legitimate senders that fail SPF or DKIM alignment, then move to quarantine and finally reject.

   39% of E-Commerce & Marketplaces peers do this.

   Guide: A Practical Website Health Check for Owners

What we saw

Homepage checked

https://www.woolwarehouse.co.uk/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

Sectigo, 395-day validity, expiring 2027-01-11

Platform or framework

Magento / Adobe Commerce

DNS operators

Linode/Akamai DNS

HSTS

max-age 0 days

DMARC policy

p=none

Homepage HTML

237 KB, gzip

Images on homepage

112 (png 62, jpg 47)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other E-Commerce & Marketplaces sites

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• weber.com58
• wolczanka.pl58
• zdravcity.ru58

E-Commerce & Marketplaces readiness benchmark