Website readiness profile · Snapshot 23 October 2026
1688.com
1688.com's public homepage, certificate and DNS checked against 31 practices and compared with 5,718 E-Commerce & Marketplaces sites.
- Readiness index
- 51/100
- Ahead of
- 6.3%
- Practices observed
- 11/28
- Popularity band
- Top 50K
E-Commerce & Marketplaces median 71
of measured E-Commerce & Marketplaces sites
3 of 31 could not be measured
Chrome UX Report top-sites list
Readiness by lane
Green: 1688.com. Thin bar: E-Commerce & Marketplaces peer median.
Enable
49/100
Peers 86
Harden
38/100
Peers 60
Accelerate
83/100
Peers 69
Recover
100/100
Peers 11
Priority fixes for 1688.com
Ordered by impact and by how common each practice is among peers.
Priority 1 · Enable
XML sitemap discoverable
Observed: No sitemap was listed in robots.txt or found at /sitemap.xml.
Why it matters: A sitemap helps search engines find new and updated pages, especially on large or frequently updated sites.
What to do: Generate an XML sitemap of canonical URLs, reference it in robots.txt and submit it in Google Search Console.
87% of E-Commerce & Marketplaces peers do this. Limit: Only the standard location was requested, once, at the time of the check.
Guide: XML Sitemap Guide: Include Only URLs You Stand Behind
Priority 2 · Harden
HSTS kept for at least a year
Observed: The homepage response did not include a Strict-Transport-Security header.
What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.
32% of E-Commerce & Marketplaces peers do this.
Priority 3 · Enable
Canonical URL declared
Observed: The homepage did not declare a canonical URL.
What to do: Add a self-referencing canonical link to every indexable page, using the final https:// URL.
85% of E-Commerce & Marketplaces peers do this.
Priority 4 · Harden
DMARC policy enforces quarantine or reject
Observed: No DMARC record was found at _dmarc.1688.com.
What to do: Publish DMARC with p=none and a reporting address first, fix any legitimate senders that fail SPF or DKIM alignment, then move to quarantine and finally reject.
39% of E-Commerce & Marketplaces peers do this.
What 1688.com already does well
Practices fewer than half of E-Commerce & Marketplaces peers use.
- Nameservers spread across providersNameservers spread across more than one operator.11% of peers
- No render-blocking scripts in <head>Head scripts load without blocking.44% of peers
What we saw
- Homepage checked
- https://www.1688.com/
- Homepage response
- HTTP 200
- TLS
- TLSv1.3, HTTP/2
- Certificate
- GlobalSign, 198-day validity, expiring 2027-01-11
- CDN or edge
- Alibaba Cloud CDN
- DNS operators
- 2 self-run or other nameserver domains
- Homepage HTML
- 121 KB, gzip
- Images on homepage
- 0
Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.
Stack and providers
Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.
All 31 checks
Select a gap for the method and fix. How each check works
Not observed 17
- HSTS kept for at least a year
- Certificate lifetime of 100 days or less
- CAA records limit who can issue certificates
- DNSSEC signed
- security.txt published
- DMARC policy enforces quarantine or reject
- X-Content-Type-Options: nosniff
- Framing restricted
- Content Security Policy present
- Referrer-Policy set
- HTTP/3 advertised
- XML sitemap discoverable
- Reachable over IPv6
- Canonical URL declared
- Structured data present
- Social preview image set
- Page language declared
Observed 11
- HTTP requests move to HTTPS
- TLS 1.3 negotiated
- Certificate has more than 14 days left
- HTTP/2 negotiated
- HTML compressed
- No render-blocking scripts in <head>
- robots.txt published
- Meta description written
- Mobile viewport configured
- At most one redirect to the homepage
- Nameservers spread across providers
Not measured 3
- Static files cached for 30 days or more
- Modern image formats in use
- Offscreen images lazy-loaded
Own 1688.com?
Re-run the checks after a change, or verify the site in a free workspace to save reports with history, compare against similar sites and competitors, and track a private action plan. What owners get.
Live status for this site: Status Is Down: 1688.com. This profile covers configuration only.