aetna.com

Readiness by lane

Green: aetna.com. Thin bar: Insurance & Financial Planning peer median.

Priority fixes for aetna.com

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Accelerate

   Static files cached for 30 days or more

   Observed: A same-site stylesheet or script was cacheable for 1 days, short of the 30-day benchmark.

   Why it matters: Returning visitors and later page views reuse cached files instead of downloading them again.

   What to do: Give versioned (fingerprinted) CSS, JavaScript, fonts and images Cache-Control: public, max-age=31536000, immutable, and change the file name whenever the content changes.

   51% of Insurance & Financial Planning peers do this. Limit: Read from the homepage response only; other pages or regions may send different headers.

   Guide: Browser Caching Guide for Website Owners

2. Priority 2 · Accelerate

   Modern image formats in use

   Observed: The homepage had 10 images and none used WebP or AVIF.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   43% of Insurance & Financial Planning peers do this.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

3. Priority 3 · Harden

   Framing restricted

   Observed: The homepage did not send frame-ancestors or X-Frame-Options, so other sites may frame it.

   What to do: Send Content-Security-Policy: frame-ancestors 'self' (or a list of trusted origins). X-Frame-Options: SAMEORIGIN covers older browsers.

   69% of Insurance & Financial Planning peers do this.

   Guide: A Practical Website Health Check for Owners

4. Priority 4 · Harden

   Content Security Policy present

   Observed: The homepage response did not include a Content-Security-Policy header.

   What to do: Start with Content-Security-Policy-Report-Only to see what would break, tighten the policy over a few weeks, then enforce it.

   51% of Insurance & Financial Planning peers do this.

   Guide: Payment Security and PCI DSS: What Website Owners Need to Know

What aetna.com already does well

Practices fewer than half of Insurance & Financial Planning peers use.

• No render-blocking scripts in <head>Head scripts load without blocking.43% of peers

What we saw

Homepage checked

https://www.aetna.com/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

DigiCert, 198-day validity, expiring 2027-03-06

CDN or edge

Akamai

Platform or framework

Adobe Experience Manager

DNS operators

Akamai Edge DNS

HSTS

max-age 365 days, includeSubDomains

DMARC policy

p=reject

Homepage HTML

134 KB, gzip

Images on homepage

10 (svg 9, jpg 1)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other Insurance & Financial Planning sites

• azki.com67
• financemasterpro.com66
• lincolnfinancial.com67
• nissay.co.jp66
• sura.co67

Insurance & Financial Planning readiness benchmark