ameritas.com

Readiness by lane

Green: ameritas.com. Thin bar: Insurance & Financial Planning peer median.

Priority fixes for ameritas.com

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Accelerate

   Modern image formats in use

   Observed: The homepage had 37 images and none used WebP or AVIF.

   Why it matters: WebP and AVIF are typically much smaller than JPEG or PNG at similar quality, and images are often the heaviest part of a page.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   On WordPress: WordPress has supported WebP uploads since 5.8 and AVIF since 6.5; image plugins or the host can convert existing images.

   43% of Insurance & Financial Planning peers do this. Limit: Based on the homepage HTML delivered to an automated client; scripts that run later were not executed.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

2. Priority 2 · Accelerate

   Offscreen images lazy-loaded

   Observed: The homepage had 37 images and none used loading="lazy".

   What to do: Add loading="lazy" to images below the fold. Do not lazy-load the main hero image, because that delays the largest visible element.

   On WordPress: WordPress has added loading="lazy" to images by default since 5.5; check that your theme or a plugin has not removed it.

   67% of Insurance & Financial Planning peers do this.

   Guide: Lazy Loading Without Broken Pages

3. Priority 3 · Accelerate

   No render-blocking scripts in <head>

   Observed: The homepage <head> loaded 4 external scripts without async or defer.

   What to do: Add defer to scripts that need the DOM, async to independent ones such as analytics, or move them to the end of the body.

   On WordPress: Since WordPress 6.3, scripts can be registered with a defer or async loading strategy.

   43% of Insurance & Financial Planning peers do this.

   Guide: Control Third-Party Scripts Before They Control Your Page

4. Priority 4 · Accelerate

   HTTP/3 advertised

   Observed: The homepage did not advertise HTTP/3 through an Alt-Svc header.

   What to do: Turn on HTTP/3 at your CDN. Browsers fall back to HTTP/2 automatically, so the risk is low.

   18% of Insurance & Financial Planning peers do this.

   Guide: CDN Guide for Website Owners

What ameritas.com already does well

Practices fewer than half of Insurance & Financial Planning peers use.

• CAA records limit who can issue certificatesCAA limits issuance to amazon.com, amazonaws.com, amazontrust.com and others.15% of peers
• DNSSEC signedDNSSEC delegation (DS record) present.17% of peers
• Referrer-Policy setReferrer-Policy present.39% of peers

What we saw

Homepage checked

https://www.ameritas.com/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

Sectigo, 395-day validity, expiring 2027-03-25

Platform or framework

WordPress

DNS operators

1 self-run or other nameserver domain

HSTS

max-age 730 days, includeSubDomains

DMARC policy

p=quarantine

Homepage HTML

200 KB, gzip

Images on homepage

37 (png 27, jpg 23)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other Insurance & Financial Planning sites

• adityabirlacapital.com83
• aok.de82
• asurion.com82
• ecotrust.ir83
• theaa.com84

Insurance & Financial Planning readiness benchmark