appliancesdirect.co.uk

Readiness by lane

Green: appliancesdirect.co.uk. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for appliancesdirect.co.uk

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Enable

   Mobile viewport configured

   Observed: The homepage had no viewport meta tag, so phones may render it zoomed out.

   Why it matters: Without it, phones render the page at desktop width and shrink it, which makes text tiny and hard to use.

   What to do: Add <meta name="viewport" content="width=device-width, initial-scale=1"> and check the layout on small screens.

   98% of E-Commerce & Marketplaces peers do this. Limit: Based on the homepage HTML delivered to an automated client; scripts that run later were not executed.

   Guide: Responsive Web Design Checklist for Real Devices

2. Priority 2 · Harden

   TLS 1.3 negotiated

   Observed: The TLS connection negotiated TLSv1.2.

   What to do: Enable TLS 1.3 on your CDN or server. Keep TLS 1.2 available for older clients unless you have checked your audience.

   93% of E-Commerce & Marketplaces peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

3. Priority 3 · Accelerate

   Modern image formats in use

   Observed: The homepage had 72 images and none used WebP or AVIF.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   47% of E-Commerce & Marketplaces peers do this.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

4. Priority 4 · Harden

   HSTS kept for at least a year

   Observed: Strict-Transport-Security was sent with a max-age of 0 days, below the one-year benchmark.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   On Fastly: Add the header in VCL or a header rule as described in Fastly's HSTS guide.

   32% of E-Commerce & Marketplaces peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

What we saw

Homepage checked

https://www.appliancesdirect.co.uk/

Homepage response

HTTP 200

TLS

TLSv1.2, HTTP/2

Certificate

GlobalSign, 396-day validity, expiring 2027-01-09

CDN or edge

Fastly

DNS operators

1 self-run or other nameserver domain

HSTS

max-age 0 days

DMARC policy

p=none

Homepage HTML

274 KB, gzip

Images on homepage

72 (jpg 33, png 28, svg 9, gif 1)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

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E-Commerce & Marketplaces readiness benchmark