auctionnation.co.za

Readiness by lane

Green: auctionnation.co.za. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for auctionnation.co.za

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Enable

   robots.txt published

   Observed: No robots.txt file was returned at the site root.

   Why it matters: robots.txt is where crawlers look first for crawl rules and sitemap locations. Without it, they assume everything is open.

   What to do: Publish /robots.txt with any crawl rules you need and a Sitemap: line pointing to your XML sitemap.

   95% of E-Commerce & Marketplaces peers do this. Limit: Only the standard location was requested, once, at the time of the check.

   Guide: Robots.txt Guide: Control Crawling Without Hiding Mistakes

2. Priority 2 · Enable

   XML sitemap discoverable

   Observed: No sitemap was listed in robots.txt or found at /sitemap.xml.

   What to do: Generate an XML sitemap of canonical URLs, reference it in robots.txt and submit it in Google Search Console.

   87% of E-Commerce & Marketplaces peers do this.

   Guide: XML Sitemap Guide: Include Only URLs You Stand Behind

3. Priority 3 · Accelerate

   Static files cached for 30 days or more

   Observed: A same-site stylesheet or script was cacheable for no max-age, short of the 30-day benchmark.

   What to do: Give versioned (fingerprinted) CSS, JavaScript, fonts and images Cache-Control: public, max-age=31536000, immutable, and change the file name whenever the content changes.

   On Cloudflare: Use Cache Rules to set edge and browser TTLs for static file paths.

   60% of E-Commerce & Marketplaces peers do this.

   Guide: Browser Caching Guide for Website Owners

4. Priority 4 · Enable

   Meta description written

   Observed: The homepage had no meta description.

   What to do: Write a short, specific description of the page for people, not a list of keywords.

   95% of E-Commerce & Marketplaces peers do this.

   Guide: Meta Titles and Descriptions That Match Search Intent

What auctionnation.co.za already does well

Practices fewer than half of E-Commerce & Marketplaces peers use.

• DMARC policy enforces quarantine or rejectDMARC policy p=quarantine.39% of peers
• Modern image formats in useWebP or AVIF images detected.47% of peers

What we saw

Homepage checked

https://www.auctionnation.co.za/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

DigiCert, 182-day validity, expiring 2027-04-06

DNS operators

Cloudflare

DMARC policy

p=quarantine

Homepage HTML

36 KB, gzip

Images on homepage

31 (webp 22, png 4)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other E-Commerce & Marketplaces sites

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• heavytools.hu42
• negocioleonisa.com43
• outletmoto.eu43
• tanomail.com43

E-Commerce & Marketplaces readiness benchmark