Category benchmarks

Website readiness by category

Median readiness index and lane scores for every category, from news and e-commerce to government services.

Category	Sites	Profiles	Median index	Enable	Harden	Accelerate	Recover
E-Commerce & Marketplaces	5,718	2,480	71	86	60	69	11
News & Media	3,856	2,817	68	89	56	68	11
Education & Online Learning	1,516	686	61	75	54	57	13
Government Services	954	536	53	59	59	41	25
Cars & Automotive	703	362	66	84	57	65	14
Literary & Knowledge	696	444	62	78	51	62	6
Sports Broadcast & Fantasy Games	677	487	64	82	51	63	16
Fitness & Health	613	222	67	82	59	63	10
Banking & Finance	549	322	66	78	64	55	21
Entertainment & Video Streaming	536	391	62	80	52	60	12
Puzzles & Video Games	522	349	60	74	50	60	7
Web Tools	492	318	67	84	55	69	6
Gaming Platforms & Consoles	485	293	62	76	53	63	6
Travel Bookings & Trip Planning	478	232	68	86	60	64	13
Business Tools	469	232	63	75	57	60	6
Food & Grocery Delivery	413	224	68	85	59	64	12
Events & Online Ticketing	387	185	63	78	57	59	7
Job Portals, HR & Recruitment	382	241	65	82	56	62	11
Forums & Communities	377	222	62	74	54	60	7
Design & Content Creation	356	196	69	86	57	71	3
Uncategorized	343	119	62	80	54	58	12
Online Publishing	306	177	64	84	51	65	5
Telecommunications & Internet	285	190	67	82	61	57	16
Audio & Music Streaming	277	173	66	84	55	64	8
Real Estate & Property Listings	254	131	66	82	58	65	7
Stock & Crypto Trading	241	156	69	82	61	67	6
Data & Analytics	233	128	63	78	56	63	8
Programming & Software	231	111	68	81	59	65	7
Dating Apps	218	156	58	71	52	53	7
Insurance & Financial Planning	203	100	69	81	64	60	19
Trains & Public Transport	203	127	60	73	57	53	15
Social Media & Networking	193	134	63	76	56	62	5
Ratings & Reviews	190	119	66	82	54	68	6
Weather Forecast	190	147	63	76	54	59	14
Postage & Courier Services	185	122	60	75	56	53	12
Hotels	176	51	66	84	56	60	14
Online Payment & Wallets	157	92	64	72	63	61	6
Energy, Electricity & Gas	132	52	64	74	65	51	17
Workplace Productivity	125	76	66	77	63	62	5
Cloud Storage & File Transfer	118	82	57	68	55	56	5
Generative AI Chatbots & Assistants	94	54	73	89	62	77	4
Airlines	91	60	63	74	60	56	19
Pet Services	89	27	69	85	59	67	8
SEO & Email Marketing	87	41	62	77	55	66	3
Smart Home & Lifestyle	87	40	71	86	60	63	10
Accounting & Tax	84	41	63	78	58	58	7
Stock Image & Video Libraries	74	43	68	77	58	68	3
GPS Navigation & Maps	73	42	68	81	57	63	14
Family & Heritage	69	48	67	80	61	60	7
Search Engines	59	40	65	74	57	68	8
Live Streaming	51	28	62	78	52	63	6
Work Productivity Apps	50	25	72	83	62	68	0
Crowdfunding Platforms	48	30	67	80	62	65	6
Passwords & Cybersecurity	46	14	76	82	69	64	2
Security & Monitoring	45	12	66	82	58	64	9
Web Hosting & Infrastructure	40	15	74	83	67	70	18
Website Builders	38	26	64	81	58	63	5
Webmail & Message Inboxes	33	20	64	60	67	54	19
Web & Cloud Hosting	23	10	68	80	60	66	9
VPNs	21	13	69	81	65	69	0
Ride-Hailing Services	19	11	70	83	62	67	0
Domain Registrars	14	5	65	85	60	66	21
VR & Metaverse	5	5	66	82	62	63	0