Readiness check · Enable lane · weight 3
At most one redirect to the homepage
https:// plus the domain reaches the final homepage in zero or one redirect.
- Observed on
- 98%
- Top 1K sites
- 98%
- Top 1M band
- 99%
- Not measured
- 7,046
of 33,049 measured sites
417 measured
4,962 measured
blocked, challenged or not applicable
Why it matters
Every extra redirect adds a full network round trip before anything loads, which is most noticeable on mobile.
How to fix it
Point every alternate address (http, www or apex, old paths) straight to the final URL in a single redirect.
How we check
https:// plus the domain reaches the final homepage in zero or one redirect.
Observed: Zero or one redirect.
Not observed: Two or more redirects in a row.
Limit: Measured for the homepage only, from one location, at the time of the check.
By popularity band
| Chrome UX Report band | Observed | Measured |
|---|---|---|
| Top 1K | 98% | 417 |
| Top 5K | 97% | 1,740 |
| Top 10K | 98% | 1,992 |
| Top 50K | 97% | 14,986 |
| Top 100K | 98% | 4,402 |
| Top 500K | 98% | 4,550 |
| Top 1M | 99% | 4,962 |
Categories most likely to do this
Categories least likely
By stack
- Shopify>99%
- Webflow>99%
- Nuxt on Cloudflare>99%
- Angular99%
- Nuxt99%
- Astro99%
- WordPress99%
- WordPress on Cloudflare99%
- Drupal on Cloudflare99%
- Nuxt on Amazon CloudFront98%
- WordPress on Amazon CloudFront98%
- PrestaShop98%
- Blogger98%
- Magento / Adobe Commerce98%
- Next.js on Fastly98%
- Next.js on Amazon CloudFront98%
- Drupal98%
- Next.js on Cloudflare97%
- Next.js97%
- Sitecore96%
- Next.js on Vercel96%
- Next.js on Google edge95%
- Next.js on Akamai94%
- Adobe Experience Manager94%
- Adobe Experience Manager on Amazon CloudFront93%
By provider
- Cloudflare99%
- Azure Front Door/CDN98%
- Fastly98%
- Amazon CloudFront97%
- Vercel97%
- Google edge96%
- Imperva96%
- Akamai95%
Popular sites where we observed this
Sources and guides
Guide: Technical SEO Audit: A Practical Owner’s GuideCheck your own site