comfrt.com

Readiness by lane

Green: comfrt.com. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for comfrt.com

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Accelerate

   Modern image formats in use

   Observed: The homepage had 33 images and none used WebP or AVIF.

   Why it matters: WebP and AVIF are typically much smaller than JPEG or PNG at similar quality, and images are often the heaviest part of a page.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   On Cloudflare: Cloudflare Polish can convert images to WebP.

   47% of E-Commerce & Marketplaces peers do this. Limit: Based on the homepage HTML delivered to an automated client; scripts that run later were not executed.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

2. Priority 2 · Harden

   HSTS kept for at least a year

   Observed: The homepage response did not include a Strict-Transport-Security header.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   On Cloudflare: Enable HSTS under SSL/TLS > Edge Certificates > HTTP Strict Transport Security and raise max-age gradually.

   32% of E-Commerce & Marketplaces peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

3. Priority 3 · Harden

   Framing restricted

   Observed: The homepage did not send frame-ancestors or X-Frame-Options, so other sites may frame it.

   What to do: Send Content-Security-Policy: frame-ancestors 'self' (or a list of trusted origins). X-Frame-Options: SAMEORIGIN covers older browsers.

   On Cloudflare: Add the header with a response header transform rule.

   70% of E-Commerce & Marketplaces peers do this.

   Guide: A Practical Website Health Check for Owners

4. Priority 4 · Harden

   Content Security Policy present

   Observed: The homepage response did not include a Content-Security-Policy header.

   What to do: Start with Content-Security-Policy-Report-Only to see what would break, tighten the policy over a few weeks, then enforce it.

   On Shopify: this setting is largely controlled by the platform. Check the platform's settings and documentation, or ask its support team whether it can be changed for your domain.

   48% of E-Commerce & Marketplaces peers do this.

   Guide: Payment Security and PCI DSS: What Website Owners Need to Know

What comfrt.com already does well

Practices fewer than half of E-Commerce & Marketplaces peers use.

• DMARC policy enforces quarantine or rejectDMARC policy p=quarantine.39% of peers
• Reachable over IPv6IPv6 address published.40% of peers
• No render-blocking scripts in <head>Head scripts load without blocking.44% of peers

What we saw

Homepage checked

https://comfrt.com/

Homepage response

HTTP 200, after 1 redirect

TLS

TLSv1.3, HTTP/2

Certificate

Let's Encrypt, 89-day validity, expiring 2026-12-27

CDN or edge

Cloudflare

Platform or framework

Shopify

DNS operators

Cloudflare

DMARC policy

p=quarantine

Homepage HTML

2,425 KB, gzip

Images on homepage

33 (jpg 24, png 7, svg 2)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other E-Commerce & Marketplaces sites

• coldcultureworldwide.com71
• columbia.com.tr71
• comet.it71
• coolbox.pe71
• crazy-factory.com71

E-Commerce & Marketplaces readiness benchmark