comingsoon.it

Readiness by lane

Green: comingsoon.it. Thin bar: Entertainment & Video Streaming peer median.

Priority fixes for comingsoon.it

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Enable

   XML sitemap discoverable

   Observed: No sitemap was listed in robots.txt or found at /sitemap.xml.

   Why it matters: A sitemap helps search engines find new and updated pages, especially on large or frequently updated sites.

   What to do: Generate an XML sitemap of canonical URLs, reference it in robots.txt and submit it in Google Search Console.

   71% of Entertainment & Video Streaming peers do this. Limit: Only the standard location was requested, once, at the time of the check.

   Guide: XML Sitemap Guide: Include Only URLs You Stand Behind

2. Priority 2 · Harden

   HSTS kept for at least a year

   Observed: The homepage response did not include a Strict-Transport-Security header.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   On Cloudflare: Enable HSTS under SSL/TLS > Edge Certificates > HTTP Strict Transport Security and raise max-age gradually.

   31% of Entertainment & Video Streaming peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

3. Priority 3 · Accelerate

   Modern image formats in use

   Observed: The homepage had 128 images and none used WebP or AVIF.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   On Cloudflare: Cloudflare Polish can convert images to WebP.

   32% of Entertainment & Video Streaming peers do this.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

4. Priority 4 · Accelerate

   Offscreen images lazy-loaded

   Observed: The homepage had 128 images and none used loading="lazy".

   What to do: Add loading="lazy" to images below the fold. Do not lazy-load the main hero image, because that delays the largest visible element.

   54% of Entertainment & Video Streaming peers do this.

   Guide: Lazy Loading Without Broken Pages

What comingsoon.it already does well

Practices fewer than half of Entertainment & Video Streaming peers use.

• DMARC policy enforces quarantine or rejectDMARC policy p=reject.31% of peers
• No render-blocking scripts in <head>Head scripts load without blocking.42% of peers
• Reachable over IPv6IPv6 address published.45% of peers

What we saw

Homepage checked

https://www.comingsoon.it/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

Google Trust Services, 90-day validity, expiring 2026-12-05

CDN or edge

Cloudflare

DNS operators

Cloudflare

DMARC policy

p=reject

Homepage HTML

174 KB, gzip

Images on homepage

128 (jpg 92, png 26, svg 2)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other Entertainment & Video Streaming sites

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Entertainment & Video Streaming readiness benchmark