deepseek.com

Readiness by lane

Green: deepseek.com. Thin bar: Generative AI Chatbots & Assistants peer median.

Priority fixes for deepseek.com

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Accelerate

   Static files cached for 30 days or more

   Observed: A same-site stylesheet or script was cacheable for 1 days, short of the 30-day benchmark.

   Why it matters: Returning visitors and later page views reuse cached files instead of downloading them again.

   What to do: Give versioned (fingerprinted) CSS, JavaScript, fonts and images Cache-Control: public, max-age=31536000, immutable, and change the file name whenever the content changes.

   79% of Generative AI Chatbots & Assistants peers do this. Limit: Read from the homepage response only; other pages or regions may send different headers.

   Guide: Browser Caching Guide for Website Owners

2. Priority 2 · Accelerate

   Modern image formats in use

   Observed: The homepage had 3 images and none used WebP or AVIF.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   On Next.js: The next/image component serves optimized formats automatically.

   67% of Generative AI Chatbots & Assistants peers do this.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

3. Priority 3 · Harden

   HSTS kept for at least a year

   Observed: The homepage response did not include a Strict-Transport-Security header.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   On Amazon CloudFront: Attach a response headers policy with Strict-Transport-Security to each distribution.

   46% of Generative AI Chatbots & Assistants peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

4. Priority 4 · Accelerate

   No render-blocking scripts in <head>

   Observed: The homepage <head> loaded 1 external script without async or defer.

   What to do: Add defer to scripts that need the DOM, async to independent ones such as analytics, or move them to the end of the body.

   On Next.js: Use the next/script component with an appropriate loading strategy.

   44% of Generative AI Chatbots & Assistants peers do this.

   Guide: Control Third-Party Scripts Before They Control Your Page

What deepseek.com already does well

Practices fewer than half of Generative AI Chatbots & Assistants peers use.

• DMARC policy enforces quarantine or rejectDMARC policy p=quarantine.41% of peers

What we saw

Homepage checked

https://www.deepseek.com/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

Amazon, 197-day validity, expiring 2026-12-25

CDN or edge

Amazon CloudFront

Platform or framework

Next.js

DNS operators

1 self-run or other nameserver domain

DMARC policy

p=quarantine

Homepage HTML

113 KB, gzip

Images on homepage

3 (png 3)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other Generative AI Chatbots & Assistants sites

• ai-novel.com55
• dola.com59
• doubao.com56
• easemate.ai60
• emochi.com58

Generative AI Chatbots & Assistants readiness benchmark