emalls.ir

Readiness by lane

Green: emalls.ir. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for emalls.ir

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Accelerate

   HTML compressed

   Observed: The homepage HTML (115 KB) was delivered without gzip, Brotli or zstd compression.

   Why it matters: Compression usually shrinks HTML several times over, so the first bytes of the page arrive sooner on slow connections.

   What to do: Enable Brotli or gzip for text responses (HTML, CSS, JavaScript, JSON, SVG) at the CDN or origin.

   97% of E-Commerce & Marketplaces peers do this. Limit: Read from the homepage response only; other pages or regions may send different headers.

   Guide: How to Set a Website Performance Budget That Teams Can Keep

2. Priority 2 · Accelerate

   Static files cached for 30 days or more

   Observed: A same-site stylesheet or script was cacheable for no max-age, short of the 30-day benchmark.

   What to do: Give versioned (fingerprinted) CSS, JavaScript, fonts and images Cache-Control: public, max-age=31536000, immutable, and change the file name whenever the content changes.

   60% of E-Commerce & Marketplaces peers do this.

   Guide: Browser Caching Guide for Website Owners

3. Priority 3 · Accelerate

   Modern image formats in use

   Observed: The homepage had 14 images and none used WebP or AVIF.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   47% of E-Commerce & Marketplaces peers do this.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

4. Priority 4 · Harden

   HSTS kept for at least a year

   Observed: Strict-Transport-Security was sent with a max-age of 30 days, below the one-year benchmark.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   32% of E-Commerce & Marketplaces peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

What emalls.ir already does well

Practices fewer than half of E-Commerce & Marketplaces peers use.

• No render-blocking scripts in <head>Head scripts load without blocking.44% of peers

What we saw

Homepage checked

https://emalls.ir/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

Asseco Data Systems S.A., 198-day validity, expiring 2027-01-06

DNS operators

ClouDNS

HSTS

max-age 30 days

Homepage HTML

115 KB, uncompressed

Images on homepage

14 (svg 6, png 4, jpg 4)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other E-Commerce & Marketplaces sites

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E-Commerce & Marketplaces readiness benchmark