farmers.co.nz

Readiness by lane

Green: farmers.co.nz. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for farmers.co.nz

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Enable

   Mobile viewport configured

   Observed: The homepage had no viewport meta tag, so phones may render it zoomed out.

   Why it matters: Without it, phones render the page at desktop width and shrink it, which makes text tiny and hard to use.

   What to do: Add <meta name="viewport" content="width=device-width, initial-scale=1"> and check the layout on small screens.

   98% of E-Commerce & Marketplaces peers do this. Limit: Based on the homepage HTML delivered to an automated client; scripts that run later were not executed.

   Guide: Responsive Web Design Checklist for Real Devices

2. Priority 2 · Enable

   robots.txt published

   Observed: No robots.txt file was returned at the site root.

   What to do: Publish /robots.txt with any crawl rules you need and a Sitemap: line pointing to your XML sitemap.

   95% of E-Commerce & Marketplaces peers do this.

   Guide: Robots.txt Guide: Control Crawling Without Hiding Mistakes

3. Priority 3 · Enable

   XML sitemap discoverable

   Observed: No sitemap was listed in robots.txt or found at /sitemap.xml.

   What to do: Generate an XML sitemap of canonical URLs, reference it in robots.txt and submit it in Google Search Console.

   87% of E-Commerce & Marketplaces peers do this.

   Guide: XML Sitemap Guide: Include Only URLs You Stand Behind

4. Priority 4 · Accelerate

   Static files cached for 30 days or more

   Observed: A same-site stylesheet or script was cacheable for 600 seconds, short of the 30-day benchmark.

   What to do: Give versioned (fingerprinted) CSS, JavaScript, fonts and images Cache-Control: public, max-age=31536000, immutable, and change the file name whenever the content changes.

   60% of E-Commerce & Marketplaces peers do this.

   Guide: Browser Caching Guide for Website Owners

What farmers.co.nz already does well

Practices fewer than half of E-Commerce & Marketplaces peers use.

• DMARC policy enforces quarantine or rejectDMARC policy p=quarantine.39% of peers
• No render-blocking scripts in <head>Head scripts load without blocking.44% of peers

What we saw

Homepage checked

https://www.farmers.co.nz/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

DigiCert, 198-day validity, expiring 2027-02-24

CDN or edge

Akamai

DNS operators

Akamai Edge DNS

DMARC policy

p=quarantine

Homepage HTML

5 KB, gzip

Images on homepage

2 (png 1, jpg 1)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other E-Commerce & Marketplaces sites

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• imon.co.jp40
• japanet.co.jp40

E-Commerce & Marketplaces readiness benchmark