flipkart.com

Readiness by lane

Green: flipkart.com. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for flipkart.com

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Enable

   XML sitemap discoverable

   Observed: No sitemap was listed in robots.txt or found at /sitemap.xml.

   Why it matters: A sitemap helps search engines find new and updated pages, especially on large or frequently updated sites.

   What to do: Generate an XML sitemap of canonical URLs, reference it in robots.txt and submit it in Google Search Console.

   87% of E-Commerce & Marketplaces peers do this. Limit: Only the standard location was requested, once, at the time of the check.

   Guide: XML Sitemap Guide: Include Only URLs You Stand Behind

2. Priority 2 · Accelerate

   Modern image formats in use

   Observed: The homepage had 103 images and none used WebP or AVIF.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   47% of E-Commerce & Marketplaces peers do this.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

3. Priority 3 · Harden

   HSTS kept for at least a year

   Observed: The homepage response did not include a Strict-Transport-Security header.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   32% of E-Commerce & Marketplaces peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

4. Priority 4 · Harden

   Framing restricted

   Observed: The homepage did not send frame-ancestors or X-Frame-Options, so other sites may frame it.

   What to do: Send Content-Security-Policy: frame-ancestors 'self' (or a list of trusted origins). X-Frame-Options: SAMEORIGIN covers older browsers.

   70% of E-Commerce & Marketplaces peers do this.

   Guide: A Practical Website Health Check for Owners

What flipkart.com already does well

Practices fewer than half of E-Commerce & Marketplaces peers use.

• CAA records limit who can issue certificatesCAA limits issuance to digicert.com, globalsign.com, letsencrypt.org.16% of peers
• DMARC policy enforces quarantine or rejectDMARC policy p=quarantine.39% of peers
• Reachable over IPv6IPv6 address published.40% of peers

What we saw

Homepage checked

https://www.flipkart.com/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

DigiCert, 198-day validity, expiring 2026-12-20

DNS operators

Vercara UltraDNS

DMARC policy

p=quarantine

Homepage HTML

1,231 KB, br

Images on homepage

103 (png 281, jpg 89, svg 30)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other E-Commerce & Marketplaces sites

• falabella.com66
• farmaciasahumada.cl66
• feebee.com.tw66
• footlocker.it66
• gap.co.jp66

E-Commerce & Marketplaces readiness benchmark