Website readiness profile · Snapshot 23 October 2026
forbes.com
forbes.com's public homepage, certificate and DNS checked against 31 practices and compared with 3,856 News & Media sites.
- Readiness index
- 78/100
- Ahead of
- 85%
- Practices observed
- 21/30
- Popularity band
- Top 5K
News & Media median 68
of measured News & Media sites
1 of 31 could not be measured
Chrome UX Report top-sites list
Readiness by lane
Green: forbes.com. Thin bar: News & Media peer median.
Enable
87/100
Peers 89
Harden
80/100
Peers 56
Accelerate
68/100
Peers 68
Recover
0/100
Peers 11
Priority fixes for forbes.com
Ordered by impact and by how common each practice is among peers.
Priority 1 · Accelerate
Modern image formats in use
Observed: The homepage had 91 images and none used WebP or AVIF.
Why it matters: WebP and AVIF are typically much smaller than JPEG or PNG at similar quality, and images are often the heaviest part of a page.
What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.
On WordPress: WordPress has supported WebP uploads since 5.8 and AVIF since 6.5; image plugins or the host can convert existing images.
44% of News & Media peers do this. Limit: Based on the homepage HTML delivered to an automated client; scripts that run later were not executed.
Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format
Priority 2 · Accelerate
No render-blocking scripts in <head>
Observed: The homepage <head> loaded 1 external script without async or defer.
What to do: Add defer to scripts that need the DOM, async to independent ones such as analytics, or move them to the end of the body.
On WordPress: Since WordPress 6.3, scripts can be registered with a defer or async loading strategy.
42% of News & Media peers do this.
Guide: Control Third-Party Scripts Before They Control Your Page
Priority 3 · Enable
Social preview image set
Observed: The homepage had no og:image, so shared links may show without a preview image.
What to do: Add Open Graph tags, including og:image with a 1200 x 630 image.
71% of News & Media peers do this.
Priority 4 · Harden
Certificate lifetime of 100 days or less
Observed: The certificate from GlobalSign nv-sa had a 396-day validity period, longer than the 100-day maximum that applies from March 2027.
What to do: Move to automated issuance and renewal now, while you still have time to test it.
66% of News & Media peers do this.
What forbes.com already does well
Practices fewer than half of News & Media peers use.
- CAA records limit who can issue certificatesCAA limits issuance to amazon.com, digicert.com, geotrust.com and others.13% of peers
- Referrer-Policy setReferrer-Policy present.22% of peers
- Content Security Policy presentContent-Security-Policy present.29% of peers
What we saw
- Homepage checked
- https://www.forbes.com/
- Homepage response
- HTTP 200
- TLS
- TLSv1.3, HTTP/2
- Certificate
- GlobalSign, 396-day validity, expiring 2026-12-21
- CDN or edge
- Fastly
- Platform or framework
- WordPress, Next.js
- DNS operators
- Amazon Route 53
- HSTS
- max-age 365 days, includeSubDomains, preload
- DMARC policy
- p=reject
- Homepage HTML
- 776 KB, gzip
- Images on homepage
- 91 (jpg 76, png 15)
Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.
Stack and providers
Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.
All 31 checks
Select a gap for the method and fix. How each check works
Not observed 9
Observed 21
- HTTP requests move to HTTPS
- HSTS kept for at least a year
- TLS 1.3 negotiated
- Certificate has more than 14 days left
- CAA records limit who can issue certificates
- DMARC policy enforces quarantine or reject
- Framing restricted
- Content Security Policy present
- Referrer-Policy set
- HTTP/2 negotiated
- HTTP/3 advertised
- HTML compressed
- Offscreen images lazy-loaded
- robots.txt published
- XML sitemap discoverable
- Canonical URL declared
- Meta description written
- Mobile viewport configured
- Structured data present
- Page language declared
- At most one redirect to the homepage
Not measured 1
- Static files cached for 30 days or more
Own forbes.com?
Re-run the checks after a change, keep a private action plan in a free workspace, or report a mistake.
Live status for this site: Status Is Down: forbes.com. This profile covers configuration only.