freekibble.com

Readiness by lane

Green: freekibble.com. Thin bar: Pet Services peer median.

Priority fixes for freekibble.com

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Accelerate

   Modern image formats in use

   Observed: The homepage had 5 images and none used WebP or AVIF.

   Why it matters: WebP and AVIF are typically much smaller than JPEG or PNG at similar quality, and images are often the heaviest part of a page.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   On Cloudflare: Cloudflare Polish can convert images to WebP.

   47% of Pet Services peers do this. Limit: Based on the homepage HTML delivered to an automated client; scripts that run later were not executed.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

2. Priority 2 · Harden

   HSTS kept for at least a year

   Observed: The homepage response did not include a Strict-Transport-Security header.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   On Cloudflare: Enable HSTS under SSL/TLS > Edge Certificates > HTTP Strict Transport Security and raise max-age gradually.

   30% of Pet Services peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

3. Priority 3 · Harden

   Framing restricted

   Observed: The homepage did not send frame-ancestors or X-Frame-Options, so other sites may frame it.

   What to do: Send Content-Security-Policy: frame-ancestors 'self' (or a list of trusted origins). X-Frame-Options: SAMEORIGIN covers older browsers.

   On Cloudflare: Add the header with a response header transform rule.

   56% of Pet Services peers do this.

   Guide: A Practical Website Health Check for Owners

4. Priority 4 · Accelerate

   No render-blocking scripts in <head>

   Observed: The homepage <head> loaded 8 external scripts without async or defer.

   What to do: Add defer to scripts that need the DOM, async to independent ones such as analytics, or move them to the end of the body.

   On WordPress: Since WordPress 6.3, scripts can be registered with a defer or async loading strategy.

   31% of Pet Services peers do this.

   Guide: Control Third-Party Scripts Before They Control Your Page

What freekibble.com already does well

Practices fewer than half of Pet Services peers use.

• DNSSEC signedDNSSEC delegation (DS record) present.15% of peers
• DMARC policy enforces quarantine or rejectDMARC policy p=reject.49% of peers
• HTTP/3 advertisedHTTP/3 advertised.49% of peers

What we saw

Homepage checked

https://www.freekibble.com/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

Let's Encrypt, 89-day validity, expiring 2026-11-29

CDN or edge

Cloudflare, WP Engine

Platform or framework

WordPress

DNS operators

Cloudflare

DMARC policy

p=reject

Homepage HTML

170 KB, br

Images on homepage

5 (jpg 5, svg 4)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other Pet Services sites

• cobasi.com.br69
• kiwoko.com66
• petmd.com66
• zooplus.de69
• zooplus.pl69

Pet Services readiness benchmark