giphy.com

Readiness by lane

Green: giphy.com. Thin bar: Design & Content Creation peer median.

Priority fixes for giphy.com

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Enable

   XML sitemap discoverable

   Observed: No sitemap was listed in robots.txt or found at /sitemap.xml.

   Why it matters: A sitemap helps search engines find new and updated pages, especially on large or frequently updated sites.

   What to do: Generate an XML sitemap of canonical URLs, reference it in robots.txt and submit it in Google Search Console.

   84% of Design & Content Creation peers do this. Limit: Only the standard location was requested, once, at the time of the check.

   Guide: XML Sitemap Guide: Include Only URLs You Stand Behind

2. Priority 2 · Harden

   HSTS kept for at least a year

   Observed: Strict-Transport-Security was sent with a max-age of 179 days, below the one-year benchmark.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   On Next.js: Add the header in the headers() option of next.config.js for all routes.

   37% of Design & Content Creation peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

3. Priority 3 · Accelerate

   No render-blocking scripts in <head>

   Observed: The homepage <head> loaded 1 external script without async or defer.

   What to do: Add defer to scripts that need the DOM, async to independent ones such as analytics, or move them to the end of the body.

   On Next.js: Use the next/script component with an appropriate loading strategy.

   49% of Design & Content Creation peers do this.

   Guide: Control Third-Party Scripts Before They Control Your Page

4. Priority 4 · Accelerate

   Offscreen images lazy-loaded

   Observed: The homepage had 13 images and none used loading="lazy".

   What to do: Add loading="lazy" to images below the fold. Do not lazy-load the main hero image, because that delays the largest visible element.

   72% of Design & Content Creation peers do this.

   Guide: Lazy Loading Without Broken Pages

What giphy.com already does well

Practices fewer than half of Design & Content Creation peers use.

• DMARC policy enforces quarantine or rejectDMARC policy p=reject.41% of peers
• HTTP/3 advertisedHTTP/3 advertised.43% of peers
• Framing restrictedFraming controls present.48% of peers

What we saw

Homepage checked

https://giphy.com/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

GlobalSign, 198-day validity, expiring 2027-04-13

Platform or framework

Next.js, Blogger

DNS operators

Amazon Route 53

HSTS

max-age 179 days

DMARC policy

p=reject

Homepage HTML

317 KB, gzip

Images on homepage

13 (webp 13, gif 12)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other Design & Content Creation sites

• anupsagar.com67
• audacityteam.org66
• custom-cursor.com67
• hailuoai.video67
• twibbonize.com68

Design & Content Creation readiness benchmark