gumtree.com

Readiness by lane

Green: gumtree.com. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for gumtree.com

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Accelerate

   Modern image formats in use

   Observed: The homepage had 55 images and none used WebP or AVIF.

   Why it matters: WebP and AVIF are typically much smaller than JPEG or PNG at similar quality, and images are often the heaviest part of a page.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   47% of E-Commerce & Marketplaces peers do this. Limit: Based on the homepage HTML delivered to an automated client; scripts that run later were not executed.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

2. Priority 2 · Harden

   HSTS kept for at least a year

   Observed: The homepage response did not include a Strict-Transport-Security header.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   32% of E-Commerce & Marketplaces peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

3. Priority 3 · Harden

   Content Security Policy present

   Observed: The homepage response did not include a Content-Security-Policy header.

   What to do: Start with Content-Security-Policy-Report-Only to see what would break, tighten the policy over a few weeks, then enforce it.

   48% of E-Commerce & Marketplaces peers do this.

   Guide: Payment Security and PCI DSS: What Website Owners Need to Know

4. Priority 4 · Harden

   Certificate lifetime of 100 days or less

   Observed: The certificate from GlobalSign nv-sa had a 396-day validity period, longer than the 100-day maximum that applies from March 2027.

   What to do: Move to automated issuance and renewal now, while you still have time to test it.

   70% of E-Commerce & Marketplaces peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

What gumtree.com already does well

Practices fewer than half of E-Commerce & Marketplaces peers use.

• DMARC policy enforces quarantine or rejectDMARC policy p=quarantine.39% of peers
• No render-blocking scripts in <head>Head scripts load without blocking.44% of peers
• HTTP/3 advertisedHTTP/3 advertised.47% of peers

What we saw

Homepage checked

https://www.gumtree.com/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

GlobalSign, 396-day validity, expiring 2026-11-28

CDN or edge

Google edge

DNS operators

Google Cloud DNS

DMARC policy

p=quarantine

Homepage HTML

613 KB, gzip

Images on homepage

55 (png 11)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other E-Commerce & Marketplaces sites

• gemo.fr71
• gocase.com.br71
• gsstore.org71
• happywall.com71
• harald-nyborg.dk71

E-Commerce & Marketplaces readiness benchmark