neopets.com

Readiness by lane

Green: neopets.com. Thin bar: Gaming Platforms & Consoles peer median.

Priority fixes for neopets.com

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Accelerate

   Static files cached for 30 days or more

   Observed: A same-site stylesheet or script was cacheable for 20 days, short of the 30-day benchmark.

   Why it matters: Returning visitors and later page views reuse cached files instead of downloading them again.

   What to do: Give versioned (fingerprinted) CSS, JavaScript, fonts and images Cache-Control: public, max-age=31536000, immutable, and change the file name whenever the content changes.

   46% of Gaming Platforms & Consoles peers do this. Limit: Read from the homepage response only; other pages or regions may send different headers.

   Guide: Browser Caching Guide for Website Owners

2. Priority 2 · Harden

   HSTS kept for at least a year

   Observed: The homepage response did not include a Strict-Transport-Security header.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   30% of Gaming Platforms & Consoles peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

3. Priority 3 · Accelerate

   Modern image formats in use

   Observed: The homepage had 171 images and none used WebP or AVIF.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   43% of Gaming Platforms & Consoles peers do this.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

4. Priority 4 · Enable

   XML sitemap discoverable

   Observed: No sitemap was listed in robots.txt or found at /sitemap.xml.

   What to do: Generate an XML sitemap of canonical URLs, reference it in robots.txt and submit it in Google Search Console.

   61% of Gaming Platforms & Consoles peers do this.

   Guide: XML Sitemap Guide: Include Only URLs You Stand Behind

What neopets.com already does well

Practices fewer than half of Gaming Platforms & Consoles peers use.

• Offscreen images lazy-loadedNative lazy loading in use.49% of peers
• No render-blocking scripts in <head>Head scripts load without blocking.49% of peers

What we saw

Homepage checked

https://www.neopets.com/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

Let's Encrypt, 89-day validity, expiring 2026-12-14

Platform or framework

Astro

DNS operators

Amazon Route 53

DMARC policy

p=none

Homepage HTML

110 KB, gzip

Images on homepage

171 (png 84, svg 83, jpg 2)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

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Gaming Platforms & Consoles readiness benchmark