Website readiness profile · Snapshot 23 October 2026

play.google

play.google's public homepage, certificate and DNS checked against 31 practices and compared with 5,718 E-Commerce & Marketplaces sites.

Readiness index: 72/100
Ahead of: 54%
Practices observed: 20/30
Popularity band: Top 10K

Measured 2026-10-23 12:18:45 UTC from one location. How we measure

Readiness by lane

Green: play.google. Thin bar: E-Commerce & Marketplaces peer median.

Enable

59/100

Peers 86

Harden

77/100

Peers 60

Accelerate

82/100

Peers 69

Recover

0/100

Peers 11

Priority fixes for play.google

Ordered by impact and by how common each practice is among peers.

Priority 1 · Enable
robots.txt published
Observed: No robots.txt file was returned at the site root.
Why it matters: robots.txt is where crawlers look first for crawl rules and sitemap locations. Without it, they assume everything is open.
What to do: Publish /robots.txt with any crawl rules you need and a Sitemap: line pointing to your XML sitemap.
95% of E-Commerce & Marketplaces peers do this. Limit: Only the standard location was requested, once, at the time of the check.
Guide: Robots.txt Guide: Control Crawling Without Hiding Mistakes
Priority 2 · Enable
XML sitemap discoverable
Observed: No sitemap was listed in robots.txt or found at /sitemap.xml.
What to do: Generate an XML sitemap of canonical URLs, reference it in robots.txt and submit it in Google Search Console.
87% of E-Commerce & Marketplaces peers do this.
Guide: XML Sitemap Guide: Include Only URLs You Stand Behind
Priority 3 · Accelerate
Modern image formats in use
Observed: The homepage had 208 images and none used WebP or AVIF.
What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.
47% of E-Commerce & Marketplaces peers do this.
Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format
Priority 4 · Harden
DMARC policy enforces quarantine or reject
Observed: The DMARC policy for play.google was p=none, which asks receivers to take no action on failing mail.
What to do: Publish DMARC with p=none and a reporting address first, fix any legitimate senders that fail SPF or DKIM alignment, then move to quarantine and finally reject.
39% of E-Commerce & Marketplaces peers do this.
Guide: A Practical Website Health Check for Owners

What play.google already does well

Practices fewer than half of E-Commerce & Marketplaces peers use.

CAA records limit who can issue certificatesCAA limits issuance to pki.goog.16% of peers
HSTS kept for at least a yearHSTS with a 365-day max-age.32% of peers
Reachable over IPv6IPv6 address published.40% of peers

What we saw

Homepage checked: https://play.google/
Homepage response: HTTP 200, after 1 redirect
TLS: TLSv1.3, HTTP/2
Certificate: Google Trust Services, 83-day validity, expiring 2026-12-21
CDN or edge: Google edge
DNS operators: Google Cloud DNS
HSTS: max-age 365 days
DMARC policy: p=none
Homepage HTML: 3,116 KB, gzip
Images on homepage: 208 (jpg 54, png 3)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

Google edge (cdn and edge platform)Google Cloud DNS (dns operator)Google Trust Services (certificate authority)Service guide: Google Cloud

All 31 checks

Select a gap for the method and fix. How each check works

Not observed 10

Observed 20

HTTP requests move to HTTPS
HSTS kept for at least a year
TLS 1.3 negotiated
Certificate has more than 14 days left
Certificate lifetime of 100 days or less
CAA records limit who can issue certificates
X-Content-Type-Options: nosniff
Framing restricted
Content Security Policy present
HTTP/2 negotiated
HTTP/3 advertised
HTML compressed
Offscreen images lazy-loaded
No render-blocking scripts in <head>
Reachable over IPv6
Canonical URL declared
Meta description written
Mobile viewport configured
Page language declared
At most one redirect to the homepage

Not measured 1

Static files cached for 30 days or more

Own play.google?

Re-run the checks after a change, keep a private action plan in a free workspace, or report a mistake.

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Live status for this site: Status Is Down: play.google. This profile covers configuration only.

Compare with other E-Commerce & Marketplaces sites

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