Website readiness profile · Snapshot 23 October 2026
purepeople.com
purepeople.com's public homepage, certificate and DNS checked against 31 practices and compared with 3,856 News & Media sites.
- Readiness index
- 69/100
- Ahead of
- 54%
- Practices observed
- 19/31
- Popularity band
- Top 5K
News & Media median 68
of measured News & Media sites
0 of 31 could not be measured
Chrome UX Report top-sites list
Readiness by lane
Green: purepeople.com. Thin bar: News & Media peer median.
Enable
56/100
Peers 89
Harden
78/100
Peers 56
Accelerate
70/100
Peers 68
Recover
0/100
Peers 11
Priority fixes for purepeople.com
Ordered by impact and by how common each practice is among peers.
Priority 1 · Enable
XML sitemap discoverable
Observed: No sitemap was listed in robots.txt or found at /sitemap.xml.
Why it matters: A sitemap helps search engines find new and updated pages, especially on large or frequently updated sites.
What to do: Generate an XML sitemap of canonical URLs, reference it in robots.txt and submit it in Google Search Console.
87% of News & Media peers do this. Limit: Only the standard location was requested, once, at the time of the check.
Guide: XML Sitemap Guide: Include Only URLs You Stand Behind
Priority 2 · Accelerate
Static files cached for 30 days or more
Observed: A same-site stylesheet or script was cacheable for 1 hours, short of the 30-day benchmark.
What to do: Give versioned (fingerprinted) CSS, JavaScript, fonts and images Cache-Control: public, max-age=31536000, immutable, and change the file name whenever the content changes.
On Cloudflare: Use Cache Rules to set edge and browser TTLs for static file paths.
60% of News & Media peers do this.
Priority 3 · Accelerate
Modern image formats in use
Observed: The homepage had 93 images and none used WebP or AVIF.
What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.
On Cloudflare: Cloudflare Polish can convert images to WebP.
44% of News & Media peers do this.
Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format
Priority 4 · Enable
Canonical URL declared
Observed: The homepage did not declare a canonical URL.
What to do: Add a self-referencing canonical link to every indexable page, using the final https:// URL.
89% of News & Media peers do this.
What purepeople.com already does well
Practices fewer than half of News & Media peers use.
- DNSSEC signedDNSSEC delegation (DS record) present.6.1% of peers
- HSTS kept for at least a yearHSTS with a 365-day max-age covering subdomains.35% of peers
- HTTP/3 advertisedHTTP/3 advertised.36% of peers
What we saw
- Homepage checked
- https://www.purepeople.com/
- Homepage response
- HTTP 200
- TLS
- TLSv1.3, HTTP/2
- Certificate
- Google Trust Services, 90-day validity, expiring 2026-12-03
- CDN or edge
- Cloudflare, Google edge
- DNS operators
- Cloudflare
- HSTS
- max-age 365 days, includeSubDomains, preload
- DMARC policy
- p=reject
- Homepage HTML
- 211 KB, br
- Images on homepage
- 93 (jpg 77, png 13, svg 3)
Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.
Stack and providers
Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.
All 31 checks
Select a gap for the method and fix. How each check works
Not observed 12
- CAA records limit who can issue certificates
- security.txt published
- Content Security Policy present
- Referrer-Policy set
- Static files cached for 30 days or more
- Modern image formats in use
- XML sitemap discoverable
- Reachable over IPv6
- Canonical URL declared
- Social preview image set
- Page language declared
- Nameservers spread across providers
Observed 19
- HTTP requests move to HTTPS
- HSTS kept for at least a year
- TLS 1.3 negotiated
- Certificate has more than 14 days left
- Certificate lifetime of 100 days or less
- DNSSEC signed
- DMARC policy enforces quarantine or reject
- X-Content-Type-Options: nosniff
- Framing restricted
- HTTP/2 negotiated
- HTTP/3 advertised
- HTML compressed
- Offscreen images lazy-loaded
- No render-blocking scripts in <head>
- robots.txt published
- Meta description written
- Mobile viewport configured
- Structured data present
- At most one redirect to the homepage
Own purepeople.com?
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Live status for this site: Status Is Down: purepeople.com. This profile covers configuration only.