sa.no

Readiness by lane

Green: sa.no. Thin bar: News & Media peer median.

Priority fixes for sa.no

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Enable

   XML sitemap discoverable

   Observed: No sitemap was listed in robots.txt or found at /sitemap.xml.

   Why it matters: A sitemap helps search engines find new and updated pages, especially on large or frequently updated sites.

   What to do: Generate an XML sitemap of canonical URLs, reference it in robots.txt and submit it in Google Search Console.

   87% of News & Media peers do this. Limit: Only the standard location was requested, once, at the time of the check.

   Guide: XML Sitemap Guide: Include Only URLs You Stand Behind

2. Priority 2 · Harden

   HSTS kept for at least a year

   Observed: The homepage response did not include a Strict-Transport-Security header.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   On Cloudflare: Enable HSTS under SSL/TLS > Edge Certificates > HTTP Strict Transport Security and raise max-age gradually.

   35% of News & Media peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

3. Priority 3 · Accelerate

   Modern image formats in use

   Observed: The homepage had 39 images and none used WebP or AVIF.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   On Cloudflare: Cloudflare Polish can convert images to WebP.

   44% of News & Media peers do this.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

4. Priority 4 · Enable

   Structured data present

   Observed: The homepage had no JSON-LD structured data.

   What to do: Add JSON-LD for your organization and main content types, then test it with Google's Rich Results Test.

   76% of News & Media peers do this.

   Guide: Structured Data Basics for Website Owners

What sa.no already does well

Practices fewer than half of News & Media peers use.

• Content Security Policy presentContent-Security-Policy present.29% of peers
• DMARC policy enforces quarantine or rejectDMARC policy p=quarantine.37% of peers
• No render-blocking scripts in <head>Head scripts load without blocking.42% of peers

What we saw

Homepage checked

https://www.sa.no/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

Let's Encrypt, 89-day validity, expiring 2027-01-04

CDN or edge

Cloudflare

DNS operators

1 self-run or other nameserver domain

DMARC policy

p=quarantine

Homepage HTML

346 KB, gzip

Images on homepage

39 (svg 7, jpg 6)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other News & Media sites

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• rtbf.be64
• ruv.is64
• samsungmagazine.eu64
• sandzaklive.rs64

News & Media readiness benchmark