skechers.com

Readiness by lane

Green: skechers.com. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for skechers.com

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Accelerate

   Modern image formats in use

   Observed: The homepage had 116 images and none used WebP or AVIF.

   Why it matters: WebP and AVIF are typically much smaller than JPEG or PNG at similar quality, and images are often the heaviest part of a page.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   On Cloudflare: Cloudflare Polish can convert images to WebP.

   47% of E-Commerce & Marketplaces peers do this. Limit: Based on the homepage HTML delivered to an automated client; scripts that run later were not executed.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

2. Priority 2 · Harden

   HSTS kept for at least a year

   Observed: The homepage response did not include a Strict-Transport-Security header.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   On Cloudflare: Enable HSTS under SSL/TLS > Edge Certificates > HTTP Strict Transport Security and raise max-age gradually.

   32% of E-Commerce & Marketplaces peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

3. Priority 3 · Harden

   DMARC policy enforces quarantine or reject

   Observed: The DMARC policy for skechers.com was p=none, which asks receivers to take no action on failing mail.

   What to do: Publish DMARC with p=none and a reporting address first, fix any legitimate senders that fail SPF or DKIM alignment, then move to quarantine and finally reject.

   39% of E-Commerce & Marketplaces peers do this.

   Guide: A Practical Website Health Check for Owners

4. Priority 4 · Accelerate

   No render-blocking scripts in <head>

   Observed: The homepage <head> loaded 4 external scripts without async or defer.

   What to do: Add defer to scripts that need the DOM, async to independent ones such as analytics, or move them to the end of the body.

   44% of E-Commerce & Marketplaces peers do this.

   Guide: Control Third-Party Scripts Before They Control Your Page

What skechers.com already does well

Practices fewer than half of E-Commerce & Marketplaces peers use.

• security.txt publishedsecurity.txt with a contact found.7.6% of peers
• Reachable over IPv6IPv6 address published.40% of peers
• HTTP/3 advertisedHTTP/3 advertised.47% of peers

What we saw

Homepage checked

https://www.skechers.com/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

DigiCert, 198-day validity, expiring 2027-01-22

CDN or edge

Cloudflare

DNS operators

Cloudflare

DMARC policy

p=none

Homepage HTML

763 KB, br

Images on homepage

116 (jpg 246, svg 16, png 10, gif 3)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other E-Commerce & Marketplaces sites

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E-Commerce & Marketplaces readiness benchmark