sur.ly

Readiness by lane

Green: sur.ly. Thin bar: Business Tools peer median.

Priority fixes for sur.ly

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Harden

   HSTS kept for at least a year

   Observed: The homepage response did not include a Strict-Transport-Security header.

   Why it matters: HSTS tells browsers to use HTTPS for your host on every later visit, which removes the window where a first HTTP request can be intercepted.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   On Cloudflare: Enable HSTS under SSL/TLS > Edge Certificates > HTTP Strict Transport Security and raise max-age gradually.

   45% of Business Tools peers do this. Limit: Read from the homepage response only; other pages or regions may send different headers.

   Guide: HTTPS and TLS Guide for Website Owners

2. Priority 2 · Harden

   DMARC policy enforces quarantine or reject

   Observed: No DMARC record was found at _dmarc.sur.ly.

   What to do: Publish DMARC with p=none and a reporting address first, fix any legitimate senders that fail SPF or DKIM alignment, then move to quarantine and finally reject.

   50% of Business Tools peers do this.

   Guide: A Practical Website Health Check for Owners

3. Priority 3 · Enable

   XML sitemap discoverable

   Observed: No sitemap was listed in robots.txt or found at /sitemap.xml.

   What to do: Generate an XML sitemap of canonical URLs, reference it in robots.txt and submit it in Google Search Console.

   61% of Business Tools peers do this.

   Guide: XML Sitemap Guide: Include Only URLs You Stand Behind

4. Priority 4 · Accelerate

   Modern image formats in use

   Observed: The homepage had 48 images and none used WebP or AVIF.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   On Cloudflare: Cloudflare Polish can convert images to WebP.

   42% of Business Tools peers do this.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

What sur.ly already does well

Practices fewer than half of Business Tools peers use.

• Referrer-Policy setReferrer-Policy present.28% of peers
• Static files cached for 30 days or moreLong-lived caching on static files.42% of peers

What we saw

Homepage checked

https://sur.ly/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

Let's Encrypt, 89-day validity, expiring 2027-01-17

DNS operators

Cloudflare

Homepage HTML

54 KB, gzip

Images on homepage

48 (gif 29, png 19)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other Business Tools sites

• aviso.bz49
• forumdinheiro.com49
• joseikin-now.jp50
• x6y2.com51
• xgr5.com51

Business Tools readiness benchmark