Website readiness profile · Snapshot 23 October 2026
thekingofparfums.com.br
thekingofparfums.com.br's public homepage, certificate and DNS checked against 31 practices and compared with 5,718 E-Commerce & Marketplaces sites.
- Readiness index
- 76/100
- Ahead of
- 70%
- Practices observed
- 21/29
- Popularity band
- Top 50K
E-Commerce & Marketplaces median 71
of measured E-Commerce & Marketplaces sites
2 of 31 could not be measured
Chrome UX Report top-sites list
Readiness by lane
Green: thekingofparfums.com.br. Thin bar: E-Commerce & Marketplaces peer median.
Enable
79/100
Peers 86
Harden
78/100
Peers 60
Accelerate
75/100
Peers 69
Recover
0/100
Peers 11
Priority fixes for thekingofparfums.com.br
Ordered by impact and by how common each practice is among peers.
Priority 1 · Enable
XML sitemap discoverable
Observed: No sitemap was listed in robots.txt or found at /sitemap.xml.
Why it matters: A sitemap helps search engines find new and updated pages, especially on large or frequently updated sites.
What to do: Generate an XML sitemap of canonical URLs, reference it in robots.txt and submit it in Google Search Console.
87% of E-Commerce & Marketplaces peers do this. Limit: Only the standard location was requested, once, at the time of the check.
Guide: XML Sitemap Guide: Include Only URLs You Stand Behind
Priority 2 · Accelerate
Static files cached for 30 days or more
Observed: A same-site stylesheet or script was cacheable for no max-age, short of the 30-day benchmark.
What to do: Give versioned (fingerprinted) CSS, JavaScript, fonts and images Cache-Control: public, max-age=31536000, immutable, and change the file name whenever the content changes.
On Cloudflare: Use Cache Rules to set edge and browser TTLs for static file paths.
60% of E-Commerce & Marketplaces peers do this.
Priority 3 · Harden
DMARC policy enforces quarantine or reject
Observed: The DMARC policy for thekingofparfums.com.br was p=none, which asks receivers to take no action on failing mail.
What to do: Publish DMARC with p=none and a reporting address first, fix any legitimate senders that fail SPF or DKIM alignment, then move to quarantine and finally reject.
39% of E-Commerce & Marketplaces peers do this.
Priority 4 · Accelerate
HTTP/3 advertised
Observed: The homepage did not advertise HTTP/3 through an Alt-Svc header.
What to do: Turn on HTTP/3 at your CDN. Browsers fall back to HTTP/2 automatically, so the risk is low.
On Cloudflare: Enable HTTP/3 (with QUIC) under Speed > Optimization > Protocol Optimization.
47% of E-Commerce & Marketplaces peers do this.
What thekingofparfums.com.br already does well
Practices fewer than half of E-Commerce & Marketplaces peers use.
- security.txt publishedsecurity.txt with a contact found.7.6% of peers
- DNSSEC signedDNSSEC delegation (DS record) present.7.7% of peers
- HSTS kept for at least a yearHSTS with a 365-day max-age covering subdomains.32% of peers
What we saw
- Homepage checked
- https://www.thekingofparfums.com.br/
- Homepage response
- HTTP 200
- TLS
- TLSv1.3, HTTP/2
- Certificate
- Google Trust Services, 90-day validity, expiring 2026-12-16
- CDN or edge
- Cloudflare
- DNS operators
- 1 self-run or other nameserver domain
- HSTS
- max-age 365 days, includeSubDomains, preload
- DMARC policy
- p=none
- Homepage HTML
- 2,644 KB, br
- Images on homepage
- 133 (png 72, webp 12)
Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.
Stack and providers
Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.
All 31 checks
Select a gap for the method and fix. How each check works
Not observed 8
Observed 21
- HSTS kept for at least a year
- TLS 1.3 negotiated
- Certificate has more than 14 days left
- Certificate lifetime of 100 days or less
- DNSSEC signed
- security.txt published
- X-Content-Type-Options: nosniff
- Framing restricted
- Content Security Policy present
- HTTP/2 negotiated
- HTML compressed
- Modern image formats in use
- Offscreen images lazy-loaded
- No render-blocking scripts in <head>
- Canonical URL declared
- Meta description written
- Mobile viewport configured
- Structured data present
- Social preview image set
- Page language declared
- At most one redirect to the homepage
Not measured 2
- HTTP requests move to HTTPS
- robots.txt published
Own thekingofparfums.com.br?
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Live status for this site: Status Is Down: thekingofparfums.com.br. This profile covers configuration only.