thewarehouse.co.nz

Readiness by lane

Green: thewarehouse.co.nz. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for thewarehouse.co.nz

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Accelerate

   Modern image formats in use

   Observed: The homepage had 61 images and none used WebP or AVIF.

   Why it matters: WebP and AVIF are typically much smaller than JPEG or PNG at similar quality, and images are often the heaviest part of a page.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   On Cloudflare: Cloudflare Polish can convert images to WebP.

   47% of E-Commerce & Marketplaces peers do this. Limit: Based on the homepage HTML delivered to an automated client; scripts that run later were not executed.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

2. Priority 2 · Harden

   HSTS kept for at least a year

   Observed: Strict-Transport-Security was sent with a max-age of 180 days, below the one-year benchmark.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   On Cloudflare: Enable HSTS under SSL/TLS > Edge Certificates > HTTP Strict Transport Security and raise max-age gradually.

   32% of E-Commerce & Marketplaces peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

3. Priority 3 · Harden

   DMARC policy enforces quarantine or reject

   Observed: The DMARC policy for thewarehouse.co.nz was p=none, which asks receivers to take no action on failing mail.

   What to do: Publish DMARC with p=none and a reporting address first, fix any legitimate senders that fail SPF or DKIM alignment, then move to quarantine and finally reject.

   39% of E-Commerce & Marketplaces peers do this.

   Guide: A Practical Website Health Check for Owners

4. Priority 4 · Enable

   Page language declared

   Observed: The homepage <html> element had no lang attribute.

   What to do: Set lang on the html element (for example lang="en") and on any sections in another language.

   96% of E-Commerce & Marketplaces peers do this.

   Guide: Website Accessibility Checklist for Owners

What thewarehouse.co.nz already does well

Practices fewer than half of E-Commerce & Marketplaces peers use.

• DNSSEC signedDNSSEC delegation (DS record) present.7.7% of peers
• Referrer-Policy setReferrer-Policy present.20% of peers
• Reachable over IPv6IPv6 address published.40% of peers

What we saw

Homepage checked

https://www.thewarehouse.co.nz/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

Google Trust Services, 90-day validity, expiring 2026-12-14

CDN or edge

Cloudflare

DNS operators

Cloudflare

HSTS

max-age 180 days, includeSubDomains

DMARC policy

p=none

Homepage HTML

140 KB, br

Images on homepage

61 (jpg 44, svg 13, png 12)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other E-Commerce & Marketplaces sites

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• theloadedteashop.com78
• trekbikes.com78
• troostwijkauctions.com78

E-Commerce & Marketplaces readiness benchmark