thorne.com

Readiness by lane

Green: thorne.com. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for thorne.com

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Accelerate

   HTML compressed

   Observed: The homepage HTML (400 KB) was delivered without gzip, Brotli or zstd compression.

   Why it matters: Compression usually shrinks HTML several times over, so the first bytes of the page arrive sooner on slow connections.

   What to do: Enable Brotli or gzip for text responses (HTML, CSS, JavaScript, JSON, SVG) at the CDN or origin.

   97% of E-Commerce & Marketplaces peers do this. Limit: Read from the homepage response only; other pages or regions may send different headers.

   Guide: How to Set a Website Performance Budget That Teams Can Keep

2. Priority 2 · Accelerate

   Static files cached for 30 days or more

   Observed: A same-site stylesheet or script was cacheable for no max-age, short of the 30-day benchmark.

   What to do: Give versioned (fingerprinted) CSS, JavaScript, fonts and images Cache-Control: public, max-age=31536000, immutable, and change the file name whenever the content changes.

   60% of E-Commerce & Marketplaces peers do this.

   Guide: Browser Caching Guide for Website Owners

3. Priority 3 · Harden

   HSTS kept for at least a year

   Observed: Strict-Transport-Security was sent with a max-age of 180 days, below the one-year benchmark.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   32% of E-Commerce & Marketplaces peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

4. Priority 4 · Accelerate

   HTTP/3 advertised

   Observed: The homepage did not advertise HTTP/3 through an Alt-Svc header.

   What to do: Turn on HTTP/3 at your CDN. Browsers fall back to HTTP/2 automatically, so the risk is low.

   47% of E-Commerce & Marketplaces peers do this.

   Guide: CDN Guide for Website Owners

What thorne.com already does well

Practices fewer than half of E-Commerce & Marketplaces peers use.

• Referrer-Policy setReferrer-Policy present.20% of peers
• DMARC policy enforces quarantine or rejectDMARC policy p=reject.39% of peers
• No render-blocking scripts in <head>Head scripts load without blocking.44% of peers

What we saw

Homepage checked

https://www.thorne.com/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

Amazon, 393-day validity, expiring 2027-02-04

Platform or framework

Nuxt

DNS operators

Amazon Route 53

HSTS

max-age 180 days, includeSubDomains

DMARC policy

p=reject

Homepage HTML

400 KB, uncompressed

Images on homepage

20 (svg 9)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other E-Commerce & Marketplaces sites

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E-Commerce & Marketplaces readiness benchmark