yeti.com

Readiness by lane

Green: yeti.com. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for yeti.com

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Harden

   HTTP requests move to HTTPS

   Observed: A request to http://www.yeti.com/ was not redirected to HTTPS.

   Why it matters: Visitors who type the address or follow an old link start on unencrypted HTTP. A redirect moves them to the encrypted site before any cookies or form data are sent.

   What to do: Add a permanent (301 or 308) redirect from every http:// URL to the same https:// URL at your CDN, load balancer or web server.

   On Cloudflare: Turn on Always Use HTTPS under SSL/TLS > Edge Certificates.

   96% of E-Commerce & Marketplaces peers do this. Limit: Measured for the homepage only, from one location, at the time of the check.

   Guide: HTTPS and TLS Guide for Website Owners

2. Priority 2 · Harden

   HSTS kept for at least a year

   Observed: Strict-Transport-Security was sent with a max-age of 0 days, below the one-year benchmark.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   On Cloudflare: Enable HSTS under SSL/TLS > Edge Certificates > HTTP Strict Transport Security and raise max-age gradually.

   32% of E-Commerce & Marketplaces peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

3. Priority 3 · Accelerate

   No render-blocking scripts in <head>

   Observed: The homepage <head> loaded 9 external scripts without async or defer.

   What to do: Add defer to scripts that need the DOM, async to independent ones such as analytics, or move them to the end of the body.

   44% of E-Commerce & Marketplaces peers do this.

   Guide: Control Third-Party Scripts Before They Control Your Page

4. Priority 4 · Accelerate

   HTTP/3 advertised

   Observed: The homepage did not advertise HTTP/3 through an Alt-Svc header.

   What to do: Turn on HTTP/3 at your CDN. Browsers fall back to HTTP/2 automatically, so the risk is low.

   On Cloudflare: Enable HTTP/3 (with QUIC) under Speed > Optimization > Protocol Optimization.

   47% of E-Commerce & Marketplaces peers do this.

   Guide: CDN Guide for Website Owners

What yeti.com already does well

Practices fewer than half of E-Commerce & Marketplaces peers use.

• CAA records limit who can issue certificatesCAA limits issuance to certainly.com.16% of peers
• Referrer-Policy setReferrer-Policy present.20% of peers
• DMARC policy enforces quarantine or rejectDMARC policy p=reject.39% of peers

What we saw

Homepage checked

https://www.yeti.com/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

Certainly, 29-day validity, expiring 2026-11-19

CDN or edge

Cloudflare, Fastly

DNS operators

Cloudflare

HSTS

max-age 0 days

DMARC policy

p=reject

Homepage HTML

2,164 KB, gzip

Images on homepage

122 (jpg 69, png 5, svg 2)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other E-Commerce & Marketplaces sites

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E-Commerce & Marketplaces readiness benchmark