flip.kz

Readiness by lane

Green: flip.kz. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for flip.kz

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Harden

   HTTP requests move to HTTPS

   Observed: A request to http://www.flip.kz/ was not redirected to HTTPS.

   Why it matters: Visitors who type the address or follow an old link start on unencrypted HTTP. A redirect moves them to the encrypted site before any cookies or form data are sent.

   What to do: Add a permanent (301 or 308) redirect from every http:// URL to the same https:// URL at your CDN, load balancer or web server.

   On Cloudflare: Turn on Always Use HTTPS under SSL/TLS > Edge Certificates.

   96% of E-Commerce & Marketplaces peers do this. Limit: Measured for the homepage only, from one location, at the time of the check.

   Guide: HTTPS and TLS Guide for Website Owners

2. Priority 2 · Accelerate

   Modern image formats in use

   Observed: The homepage had 617 images and none used WebP or AVIF.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   On Cloudflare: Cloudflare Polish can convert images to WebP.

   47% of E-Commerce & Marketplaces peers do this.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

3. Priority 3 · Harden

   Content Security Policy present

   Observed: The homepage response did not include a Content-Security-Policy header.

   What to do: Start with Content-Security-Policy-Report-Only to see what would break, tighten the policy over a few weeks, then enforce it.

   48% of E-Commerce & Marketplaces peers do this.

   Guide: Payment Security and PCI DSS: What Website Owners Need to Know

4. Priority 4 · Accelerate

   HTTP/3 advertised

   Observed: The homepage did not advertise HTTP/3 through an Alt-Svc header.

   What to do: Turn on HTTP/3 at your CDN. Browsers fall back to HTTP/2 automatically, so the risk is low.

   On Cloudflare: Enable HTTP/3 (with QUIC) under Speed > Optimization > Protocol Optimization.

   47% of E-Commerce & Marketplaces peers do this.

   Guide: CDN Guide for Website Owners

What flip.kz already does well

Practices fewer than half of E-Commerce & Marketplaces peers use.

• Referrer-Policy setReferrer-Policy present.20% of peers
• HSTS kept for at least a yearHSTS with a 365-day max-age.32% of peers
• DMARC policy enforces quarantine or rejectDMARC policy p=quarantine.39% of peers

What we saw

Homepage checked

https://www.flip.kz/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

Let's Encrypt, 89-day validity, expiring 2026-12-13

DNS operators

Cloudflare

HSTS

max-age 365 days

DMARC policy

p=quarantine

Homepage HTML

359 KB, br

Images on homepage

617 (jpg 366, gif 130, svg 94, png 21)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other E-Commerce & Marketplaces sites

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• ekupi.hr72
• fix-price.com72
• foxtale.in72
• francfranc.com72

E-Commerce & Marketplaces readiness benchmark