owndays.com

Readiness by lane

Green: owndays.com. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for owndays.com

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Accelerate

   Modern image formats in use

   Observed: The homepage had 61 images and none used WebP or AVIF.

   Why it matters: WebP and AVIF are typically much smaller than JPEG or PNG at similar quality, and images are often the heaviest part of a page.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   On Cloudflare: Cloudflare Polish can convert images to WebP.

   47% of E-Commerce & Marketplaces peers do this. Limit: Based on the homepage HTML delivered to an automated client; scripts that run later were not executed.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

2. Priority 2 · Harden

   HSTS kept for at least a year

   Observed: The homepage response did not include a Strict-Transport-Security header.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   On Cloudflare: Enable HSTS under SSL/TLS > Edge Certificates > HTTP Strict Transport Security and raise max-age gradually.

   32% of E-Commerce & Marketplaces peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

3. Priority 3 · Enable

   At most one redirect to the homepage

   Observed: The homepage was reached after 2 redirects.

   What to do: Point every alternate address (http, www or apex, old paths) straight to the final URL in a single redirect.

   98% of E-Commerce & Marketplaces peers do this.

   Guide: Technical SEO Audit: A Practical Owner’s Guide

4. Priority 4 · Harden

   X-Content-Type-Options: nosniff

   Observed: The homepage response did not include X-Content-Type-Options: nosniff.

   What to do: Send X-Content-Type-Options: nosniff on all responses and make sure each file is served with the correct Content-Type.

   On Cloudflare: Add the header with a response header transform rule.

   64% of E-Commerce & Marketplaces peers do this.

   Guide: A Practical Website Health Check for Owners

What owndays.com already does well

Practices fewer than half of E-Commerce & Marketplaces peers use.

• DMARC policy enforces quarantine or rejectDMARC policy p=quarantine.39% of peers
• Reachable over IPv6IPv6 address published.40% of peers
• No render-blocking scripts in <head>Head scripts load without blocking.44% of peers

What we saw

Homepage checked

https://www.owndays.com/

Homepage response

HTTP 200, after 2 redirects

TLS

TLSv1.3, HTTP/2

Certificate

Google Trust Services, 90-day validity, expiring 2026-12-26

CDN or edge

Cloudflare

Platform or framework

Next.js

DNS operators

Cloudflare

DMARC policy

p=quarantine

Homepage HTML

445 KB, br

Images on homepage

61 (png 53, svg 5, jpg 2)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

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E-Commerce & Marketplaces readiness benchmark