patagonia.jp

Readiness by lane

Green: patagonia.jp. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for patagonia.jp

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Harden

   HTTP requests move to HTTPS

   Observed: A request to http://www.patagonia.jp/ was not redirected to HTTPS.

   Why it matters: Visitors who type the address or follow an old link start on unencrypted HTTP. A redirect moves them to the encrypted site before any cookies or form data are sent.

   What to do: Add a permanent (301 or 308) redirect from every http:// URL to the same https:// URL at your CDN, load balancer or web server.

   96% of E-Commerce & Marketplaces peers do this. Limit: Measured for the homepage only, from one location, at the time of the check.

   Guide: HTTPS and TLS Guide for Website Owners

2. Priority 2 · Accelerate

   HTML compressed

   Observed: The homepage HTML (14 KB) was delivered without gzip, Brotli or zstd compression.

   What to do: Enable Brotli or gzip for text responses (HTML, CSS, JavaScript, JSON, SVG) at the CDN or origin.

   97% of E-Commerce & Marketplaces peers do this.

   Guide: How to Set a Website Performance Budget That Teams Can Keep

3. Priority 3 · Enable

   robots.txt published

   Observed: No robots.txt file was returned at the site root.

   What to do: Publish /robots.txt with any crawl rules you need and a Sitemap: line pointing to your XML sitemap.

   95% of E-Commerce & Marketplaces peers do this.

   Guide: Robots.txt Guide: Control Crawling Without Hiding Mistakes

4. Priority 4 · Enable

   XML sitemap discoverable

   Observed: No sitemap was listed in robots.txt or found at /sitemap.xml.

   What to do: Generate an XML sitemap of canonical URLs, reference it in robots.txt and submit it in Google Search Console.

   87% of E-Commerce & Marketplaces peers do this.

   Guide: XML Sitemap Guide: Include Only URLs You Stand Behind

What patagonia.jp already does well

Practices fewer than half of E-Commerce & Marketplaces peers use.

• Reachable over IPv6IPv6 address published.40% of peers
• No render-blocking scripts in <head>Head scripts load without blocking.44% of peers

What we saw

Homepage checked

https://www.patagonia.jp/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

DigiCert, 365-day validity, expiring 2026-12-16

CDN or edge

Akamai

DNS operators

1 self-run or other nameserver domain

Homepage HTML

14 KB, uncompressed

Images on homepage

1 (png 1)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other E-Commerce & Marketplaces sites

• doordashstore.com31
• pointi.jp32
• scroll-fan.com32
• tirerack.com31
• tkmaxx.com31

E-Commerce & Marketplaces readiness benchmark