puregym.com

Readiness by lane

Green: puregym.com. Thin bar: Fitness & Health peer median.

Priority fixes for puregym.com

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Harden

   HSTS kept for at least a year

   Observed: Strict-Transport-Security was sent with a max-age of 180 days, below the one-year benchmark.

   Why it matters: HSTS tells browsers to use HTTPS for your host on every later visit, which removes the window where a first HTTP request can be intercepted.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   On Cloudflare: Enable HSTS under SSL/TLS > Edge Certificates > HTTP Strict Transport Security and raise max-age gradually.

   43% of Fitness & Health peers do this. Limit: Read from the homepage response only; other pages or regions may send different headers.

   Guide: HTTPS and TLS Guide for Website Owners

2. Priority 2 · Accelerate

   Modern image formats in use

   Observed: The homepage had 9 images and none used WebP or AVIF.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   On Cloudflare: Cloudflare Polish can convert images to WebP.

   45% of Fitness & Health peers do this.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

3. Priority 3 · Harden

   Framing restricted

   Observed: The homepage did not send frame-ancestors or X-Frame-Options, so other sites may frame it.

   What to do: Send Content-Security-Policy: frame-ancestors 'self' (or a list of trusted origins). X-Frame-Options: SAMEORIGIN covers older browsers.

   On Cloudflare: Add the header with a response header transform rule.

   58% of Fitness & Health peers do this.

   Guide: A Practical Website Health Check for Owners

4. Priority 4 · Harden

   Content Security Policy present

   Observed: The homepage response did not include a Content-Security-Policy header.

   What to do: Start with Content-Security-Policy-Report-Only to see what would break, tighten the policy over a few weeks, then enforce it.

   38% of Fitness & Health peers do this.

   Guide: Payment Security and PCI DSS: What Website Owners Need to Know

What puregym.com already does well

Practices fewer than half of Fitness & Health peers use.

• Reachable over IPv6IPv6 address published.36% of peers
• DMARC policy enforces quarantine or rejectDMARC policy p=quarantine.44% of peers
• No render-blocking scripts in <head>Head scripts load without blocking.45% of peers

What we saw

Homepage checked

https://www.puregym.com/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

Google Trust Services, 90-day validity, expiring 2026-12-01

CDN or edge

Cloudflare

Platform or framework

Astro

DNS operators

Cloudflare

HSTS

max-age 180 days, preload

DMARC policy

p=quarantine

Homepage HTML

165 KB, gzip

Images on homepage

9

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

Stack and providers

Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.

All 31 checks

Select a gap for the method and fix. How each check works

Compare with other Fitness & Health sites

• modernanimal.com66
• momjunction.com66
• pristyncare.com66
• questdiagnostics.com66
• smartfit.com.br66

Fitness & Health readiness benchmark